29 November 2006 - Figures released today courtesy of the UK's leading independent music, video and software performance and sales tracking company, Chart Track, show Nintendo UK is now the 2006 UK market leader in video games hardware surpassing all competition in both the home console and handheld console markets. Chart Track Data also confirms its Nintendo DS handheld console is now in the hands of over two million people across the UK*.
Nintendo has also revealed that its software too continues to go from strength to strength with Dr. Kawashima's Brain Training: How Old Is Your Brain? Animal Crossing: Wild World and New Super Mario Bros., currently being enjoyed by over one million people across Europe. **
The successful launch of Nintendo DS Lite and the huge success of Nintendo's range of Touch! Generations games has secured Nintendo's lead in the UK handheld market, in just five months following the launch of the hugely successful Nintendo DS Lite, combined weekly sales of Nintendo DS and Nintendo DS Lite in the UK continue to cumulatively outsell handheld rivals by a rate of over 2.5:1***.
Commenting on the success of Nintendo DS this year, Lisa Morgan, CEO, GAME Group Plc said: "Nintendo DS has played an increasingly important part of our business in 2006. Not only is the DS performing really well, but Nintendo are following through on their promise of expanding the gaming audience, which is key to GAME too. This is evident in the broad range of people coming into our stores to purchase both DS hardware and software. Going into 2007, with a great range of software for release, we will continue to work with Nintendo to the best of our ability to broaden the market further"."
David Yarnton, General Manager, Nintendo UK added: "The ability of Nintendo DS to appeal to both gamers and non-gamers alike through an exciting, fun and innovative portfolio of software has been instrumental in its success in the UK, with many more Touch! Generations games launching this year and into 2007, Nintendo DS will continue to be the main driving force behind the expansion of the video game market this year."
The Nintendo DS Lite is available now in black, white and pink priced at around £99. For all the latest information on Touch! Generation titles please visit www.touchgenerations.com. Click onto www.nintendo-europe-media.com for all of the most up to date official information on Nintendo.
For further information please contact Robert Saunders, Nintendo UK on 01753 472765 / 07786 114811 / firstname.lastname@example.org
Notes to EditorsEstimates and Source - Dorian Bloch Chart Track UK. Installed base total NDS/NDL to w/e 12 November 2006. ** Source - Nintendo of Europe. Sell Through Data up to w/e 12th November 2006.
*** Estimates and Source - Dorian Bloch Chart Track UK. Installed base total NDS/NDL vs. installed base total PSP to w/e 12 November 2006.
Nintendo Co., Ltd. of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than 2.2 billion video games worldwide and more than 387 million hardware units globally, creating such industry icons as Mario® and Donkey Kong and launched franchises like The Legend of Zelda® and Pokémon. Nintendo manufactures and markets hardware and software for its popular home video game systems, including the Nintendo 64, NINTENDO GAMECUBE, and the forthcoming revolutionary new console Wii, as well as portable gaming systems Game Boy Advance, Nintendo DS, and Game Boy - the world's best-selling video game system which has sold over 193 million units. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.
About Chart Track
Chart-Track was formed in 1996 to monitor sales of music, videos and software through retail in the UK and Ireland. Since then they have established an unparalleled reputation for fast and accurate retail research in the home entertainment market. Operations now encompass the UK, Ireland, Denmark and Europe and key report services include:
UK Leisure Software
Republic of Ireland Leisure Software
Danish Leisure Software
European Leisure Software (in conjunction with GfK)
UK Hardware and Peripherals
Republic of Ireland Music and Video
Chart-Track is an independent limited company based in West London.