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Game Boy Advance SP sales in the UK soar following price drop

Nintendo's Game Boy Advance SP flew off the shelves this weekend following its first ever price drop. Retailing since Friday 24th September at the new price of £69.99, Nintendo UK has today reported a record sales uplift for the handheld console that continues to lead the market.

This weekend, Game Boy Advance SP sales in the UK were up over 150% compared to the same period the previous week, with some retailers seeing hardware sales leap by over 400%.

Software sales also received a significant boost this weekend with a 36% increase in sales across the Game Boy Advance software range.

David Yarnton, General Manager, Nintendo UK said, "The UK installed base for the Game Boy Advance SP now totals over 1.2 million. Since we launched the Game Boy Advance SP in March 2003, the console has exceeded all expectations and continues to go from strength to strength. This recent price drop enables us to offer gamers everywhere the Game Boy Advance SP at its most affordable price ever".

Martyn Gibbs, Commercial Director, GameStation commented: "We are delighted with the sales of the Game Boy Advance SP after its first few days at the new price point. We are expecting a great Christmas with Game Boy Advance SP."

The price drop is perfectly timed for the run up to Christmas and there has never been a better time to buy the Game Boy Advance SP. Available in black, arctic blue, flame red, blue, silver, Limited Tribal Edition, Classic NES Edition, the Game Boy Advance SP has a broad appeal to audiences of all ages. It's the only way to enjoy gaming on the go!

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About Nintendo

Nintendo Co., Ltd. of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than 1.9 billion video games worldwide, created such industry icons as Mario® and Donkey Kong and launched franchises like The Legend of Zelda® and Pokémon?. Nintendo manufactures and markets hardware and software for its popular home video game systems, including the Nintendo 64, NINTENDO GAMECUBE, Game Boy Advance and Game Boy - the world's best-selling video game system which has sold over 170 million units. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.

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