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Nintendo Cuts Price Of DS In Time For Nintendogs

All good things come in threes - Nintendo DS Colours, New Puppy Software and a Price Cut

23rd September 2005 - Exciting news in time for Christmas as Nintendo today announced that it is cutting the price of its popular Nintendo DS, offering even greater value. From 7th October, Nintendo DS will be available at the estimated retail price of around £89.99. The £10 price drop will take effect on the same day as the launch of Nintendogs, which has become a cultural phenomenon and a sales leader in Japan and North America due its innovative appeal.

The Nintendo DS launched across Europe this spring and offers true innovation with dual screen gaming, touch-screen technology, wireless gameplay, microphone input and Wi-Fi compatibility - all in the palm of your hand. Since launch it has achieved outstanding sales in Europe, shattering the one million mark in under three months. By the end of June 2005, worldwide sales had reached 6.65million, with gamers all over the world having embraced its innovative touch-screen technology. With a choice of over 30 software titles available Nintendo DS is the most original games console of this generation.

Even more exciting is news that from October 7th, Nintendo will offer two Nintendogs bundles. Retailing at the estimated retail price of around £99, these offer unbeatable value for money. The fabulous new Dachshund version of the game will be bundled with a pink Nintendo DS console. This comes with a cute line-up of Nintendogs characters such as Shih Tzu and Pugs. But if Pink is not your thing, do not worry as there will be a Labrador version of the Nintendogs bundle complete with a blue Nintendo DS - with breeds such as Labrador Retriever and Pembroke Welsh Corgi to show off to your mates.

Created exclusively for Nintendo DS, Nintendogs has sold over 1.5 million copies to date in Japan and North America.

In addition to Nintendogs, Nintendo DS has a strong lineup of games arriving before the end of the year. These include Advance Wars: Dual Strike, Pac 'N' Roll, Nintendo Touch Golf: Birdie Challenge and Kirby Power Paintbrush. The new price for Nintendo DS also gives gamers another excuse to buy a Nintendo DS to be ready for the upcoming Nintendo Wi-Fi Connection, the wireless gaming service to launch later this year with the first game to offer this being Mario Kart DS.

From 7th October Nintendo DS Silver, Pink and Blue will be available at the estimated retail price of around £89 and the Nintendogs Bundles will be available at the estimated retail price of around £99.

Click onto for all of the most up to date official information on Nintendo.

For further information please contact Simon Watts or Stephanie Moses at the Nintendo Press Office on 020 7307 3103 or log onto the Nintendo Extranet at

About Nintendo

Nintendo Co., Ltd of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than 2 billion video games worldwide and more than 350 million hardware units globally, creating such industry icons as Mario® and Donkey Kong and launched franchises like The Legend of Zelda® and Pokémon. Nintendo manufactures and markets hardware and software for its popular home video game systems, including the Nintendo 64, NINTENDO GAMECUBE, Game Boy Advance, Nintendo DS, and Game Boy - the world's best-selling video game system which has sold over 180 million units. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.

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