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Nintendo brings Ice and Fire to Europe as SP sells a million

Two new colour variations of the Game Boy Advance SP are set to launch in Europe in late October, celebrating the shipment of over a million SP consoles in the region since its launch on March 28.

Two new colour variations of the Game Boy Advance SP are set to launch in Europe in late October, celebrating the shipment of over a million SP consoles in the region since its launch on March 28.

The colours, Arctic Blue and Flame Red, will appear in shops on October 24 and will complement the existing line-up of colours - namely silver, black and blue (which probably also have fancy Dulux style names that we can't remember).

A similar announcement came in the USA last month, when the GBA SP shipped over 1.1 million units there. The console has also sold well over a million units in Japan, and overall Nintendo seems very satisfied with a hugely successful hardware launch.

Number crunching from the company reveals that the Game Boy range of handheld consoles has now sold over 150 million units since it was introduced in 1989 - and the company's sales target for the GBA and GBA SP in the current financial year alone is somewhere in the region of 20 million units.

Author
Rob Fahey avatar

Rob Fahey

Contributing Editor

Rob Fahey is a former editor of GamesIndustry.biz who spent several years living in Japan and probably still has a mint condition Dreamcast Samba de Amigo set.