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NHL EASTSIDE HOCKEY MANAGER 2005 LACES ITS SKATES FOR HOCKEY'S NEW SEASON

SEGA Ships Sports Management Simulation; the Ultimate Hockey Experience with Up-to-date Player Rosters and League Rules

SAN FRANCISCO (October 4, 2005) - SEGA of America Inc.today announced the North American release of NHLTM Eastside Hockey ManagerTM 2005, a sports management simulation game that is officially licensed by NHL Enterprises (NHLTM) and National Hockey League Players' AssociationTM (NHLPATM). Developed for the PC and Mac by Sports Interactive, developers of Worldwide Soccer ManagerTM (Football ManagerTM in Europe), NHLTM Eastside Hockey ManagerTM 2005 represents the next evolution in fantasy sports by enabling gamers to take full control of the management of their favorite hockey franchises.

NHLTM Eastside Hockey ManagerTM 2005 features an award-winning game engine that offers highly realistic simulations where gamers are responsible for overall team performance through the management of important franchise elements including, but not limited to, coaching, scouting, trading, human resources and finance. Gamers act as general manager for one of more than 250 playable pro and semi-pro teams from a list of more than 3,000 teams and 20 playable leagues worldwide - including the NHLTM, AHLTM, ECHLTM and Canadian Hockey LeagueTM.

Gamers can develop and shape their franchises from a database of more than 38,000 players and staff by trading them, signing free-agents and drafting the leagues' hottest prospects.

"NHL Eastside Hockey Manager 2005 includes the new system under the NHL's recent collective-bargaining agreement and is the only game to feature the salary cap, both of which are very significant in gaining a true understanding of what teams are facing in today's new hockey landscape," said Scott A. Steinberg, Vice President of Marketing, SEGA of America. "This game incorporates most off-season roster moves, retirements, and other player and staff moves into the game's database."

"For hardcore hockey fans, NHL Eastside Hockey Manager 2005 offers one of the most comprehensive lists of licenses ever assembled in a hockey game" said Marc Duffy, product manager at Sports Interactive. "There is not a hockey game in the market today that rivals our depth and attention to detail, which is synonymous with any Sports Interactive title."

NHL Eastside Hockey Manager 2005 incorporates Sports Interactive's award winning game engine that has been refined and tuned in accordance with over 13 years of feedback and development. The game is officially licensed by the NHL Enterprises (NHLTM) and the National Hockey League Players' AssociationTM (NHLPATM).

NHL Eastside Hockey Manager 2005 is rated "E" for Everyone and is available via the World Wide Web at SEGA.com and SIgames.com or at nationwide retailers for an MSRP of $29.95 US / $ 29.99 CDN. For art assets and additional information, please go to http://segapr.segaamerica.com.

NHL is a trademark of the National Hockey League. All rights reserved.

® NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by SEGA Europe Limited.

About SEGA of America

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com.

segaPR@segaamerica.com SEGA PR

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