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Nexon America revenues jump 42%

MapleStory expansion Big Bang pushes concurrent users to record levels in a strong December

MMO publisher Nexon has announced that revenues at its North American business unit - Nexon America - jumped by 42 per cent in the fourth quarter of 2010.

The results were largely attributed to the release of the Big Bang expansion for MapleStory, which saw concurrent user record smashed, leaping up to 136,000 - almost double the previous record set in July 2009.

"It was a tremendous fourth quarter and year for Nexon and MapleStory's Big Bang had a lot to do with it," said Daniel Kim, Nexon America's CEO, praising the success of the company's micro-transaction strategy.

"Nexon has perfected a formula for gameplay with a business model that attracts players and keeps them loyal. Players don't have to pay a cent to enjoy Nexon's games, but our players who do pay to enhance their gameplay experience tend to spend more than the typical social gamer or subscription-based game player.

"Evidence of the success of this formula was seen with the release of the Big Bang expansion and the resulting increase in concurrent players and revenues."

Nexon, a privately-funded company, did not release specific revenue numbers for Nexon America. The company is currently preparing the launch of new title Dragon's Nest in the US.

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