Virtual Worlds Forum Europe has announced the addition of Lord Puttnam and Lord Triesman to the list of speakers.
Lord Puttnam, the award-winning film producer and campaigner, is to present a keynote presentation entitled 'Virtual Worlds - media, entertainment, narrative: a radical shift from passive to interactive'.
Lord Puttnam will be joined by Lord Triesman, Parliamentary Under-Secretary of State in the Department for Innovation, Universities and Skills, who will also be giving a keynote speech on the first day.
Additional confirmed speakers include senior executives from Lego Universe, Sony Computer Entertainment, Boingboing.com, Mind Candy, and Linden Lab. Also speaking will be Professor Michael Hulme from the Centre for Study of Media, Technology & Culture.
Virtual Worlds Forum Europe has formed a partnership with Australia-based X[Media]Lab, who will be holding a one-day workshop at the forum. This will be the first time that an X[Media]Lab workshop has been held outside of the Asia-Pacific region.
"We are very excited to be bringing X[Media]Lab to London, one of the world's digital media hotspots, and offering it as an additional element to our two day conference," said Sasha Frieze, Virtual Worlds Forum Europe conference director.
Finally, Virtual Worlds Forum confirmed three new sponsors: The Electric Sheep Company, Enne Entertainment Studios, and FutureBrand.
The inaugural Virtual Worlds Forum Europe will be held on October 24-25, 2007 in Central London, with workshops to be held on October 23 and 26.