ELSPA has announced that a new session designed to offer an insight into the Chinese games market has been added to the schedule for this week's International Games Summit in London.
Mr Sunray Zhaohui Liu, from Beijing Synergy Consulting, will represent the China International Creative Industry Forum at the event. He will discuss the opportunities and challenges arising for the international games industry as the Chinese market continues to grow.
Other speakers already scheduled to speak at IGS include SCEE president David Reeves, NCSoft CEO Robert Garriott and Peter Moore, head of global marketing for Microsoft Xbox.
Electronic Arts' Rory Armes, Nintendo UK general manager David Yarnton and SCE UK managing director will also take part in a panel discussion led by Intent Media's Stuart Dinsey.
The two-day ELSPA International Games Summit kicks off tomorrow, June 21st, at the Royal Garden Hotel, Kensington. For more details and to book a place, visit the official ELSPA website.