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New Sega Mobile™ Website Takes Gamers On Interactive Cell Phone Ride. Fans Vote New Titles Onto The Third Screen

Designed and developed by Propane Studio, segamobile.com offers enthusiasts over 40 titles to preview, purchase, and download to mobile devices.

FOR RELEASE TUESDAY SEPTEMBER 27th 2005

(SAN FRANCISCO, CA) - Sega MobileTM, a division of Sega of America, Inc., today unveiled a playful new website with community and commerce capabilities for millions of loyal Sega gamers in North America and beyond.

Designed and developed by Propane Studio, one of the fastest growing independent interactive design studios in San Francisco, the new Sega MobileTM site offers some of the firm's most popular titles to cell phone owners. Specifically, North American subscribers of Verizon, Sprint, Cingular, T-Mobile, Rogers, and Bell Mobility can browse over 40 games, view screenshots, preview game play with a Propane-powered cell phone play demonstration, and purchase titles.

Segamobile.com was co-developed under the supervision of Glenn Wissner, Senior Producer of Sega MobileTM, using consumer feedback and historical user experiences with Sega products to make it a fun and familiar site.

"From their first to their last interaction, our fans want to have fun with our brand. Our new site immerses them in an environment that lets them experience how popular titles will appear and play on the third screen of a cell phone," says Wissner. "Propane Studio has been a stellar partner-transforming our brand strategy and developing this energized site, which combines the classic and ground-breaking nature of our titles with ease of use for browsing, learning and purchasing. The site not only promotes and showcases our new capabilities as a mobile publisher it confirms our dedication to Sega fans worldwide."

In the world of mobile entertainment and with SEGA's deep catalog of established brands on console and arcade, Sega MobileTM and Propane developed a site that lets gamers vote on which Sega titles should become mobile applications. Gamers use this community tool to suggest new products for their phones, such as the legendary Sonic the Hedgehog. Winners will be turned into mobile applications for 2006.

Segamobile.com also lets customers purchase games that are sent to their cell phones by carrier partners, and pay by credit card or direct carrier billing.

"Our goal was to build a web presence for an icon of electronic gaming that reflected its brand, values, and exciting titles leveraging the latest Flash, video, and usability technology," says Propane Studio President Neil Chaudhari. "Sega MobileTM also needed a fast and easy content management system (CMS) to introduce new game titles and phones. The site builds a bridge between a popular brand and its entry into a new platform for entertainment."

The site officially launches this week, in time for CTIA, the world's largest IT and entertainment showcase for the mobile industry at Moscone West in San Francisco, September 27 to 29. An integrated marketing program that includes online, virtual, and print advertising supports the launch.

About SEGA

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, recognized as a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com.

About Sega MobileTM:

Sega MobileTM, a division of Sega of America, Inc., has provided high-quality mobile games in North America since 2002. A pioneer in wireless entertainment, Sega MobileTM continues to leverage its worldwide game development in Japan, Asia, Europe and the Americas to entertain mobile gamers everywhere.

About Propane Studio:

Propane Studio is a leading brand and visual communication agency providing end-to-end brand, design, and development solutions. The firm specializes in print, exhibition and digital communication based on sound strategic marketing, providing results, quality, and value that clients appreciate. Other clients include Azaire Networks, GenArt, Investools, ipsh!, Men's Wearhouse, Mimosa Systems, Neopath Networks, Pixim, Speck Product Design, and Manhattan Center Studios. (www.propanestudio.com)

For more information please contact: Vijay Chattha / VSC PR / 415-305-6041

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