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New In-game Advertising Solution From Exent Technologies Provides Dramatic Increase In Ad Inventory Without Technical Integration

Leader in Video Game Monetization Launches In-Game Advertising Solution

TEL AVIV, Israel - - April 27, 2006 - Exent Technologies, the global market leader in broadband-based solutions for monetization of PC and video games, has launched a suite of in-game advertising solutions providing profitable opportunities for new and existing video games. The solution allows for the enablement of in-game ads without the need to access the video game's source code or any SDK integration.

Until now, implementation of in-game advertising was limited to new title releases, where in-game advertising capability had to be integrated into a game title during the development phase. Exent provides, through its patent-pending technology, the only solution that allows publishers to easily add in-game advertising capabilities at any stage of the product life cycle - during development, post-production and even after the games have been deployed and installed on users' machines. All this can be done without any involvement from the original developer, and without any technical integration.

Publishers can easily flip the switch on in-game advertising campaigns for games that were never originally designed to support it. This allows publishers to generate additional revenue from all their assets, new titles as well as back catalog, leveraging the hundreds of millions of installed game units.

"In-game advertising is the next step in the evolution of the games industry," said Zvi Levgoren, CEO, Exent Technologies. "Exent technology provides the key to unlock an impressive inventory of in-game advertising spots. Appealing to game publishers, brand owners, media companies and service providers, Exent's in-game advertising solutions create new revenue channels for all involved and an opportunity for consumers to reap the monetary benefits."

Exent's patented technology allows for the following:
- Apply in-game advertising to new games released by the publisher
- Apply in-game advertising for games that were never equipped to have it enabled, even for games already purchased and used by consumers
- No need for any SDK integration
- Apply additional business models
- Pirated copies campaigns - identify pirated copies and create campaigns to salvage revenues from them, no matter how old the title is and when it is cracked
- Demo games - generate revenues from demo games by inserting ads
- Try/buy - enable generating advertising revenues during trial periods, while allowing better control for purchased copies
- Adver-games - easily convert titles to adver-games

Exent's in-game advertising solution creates new, revenue multiplying release windows for new and existing catalogs of games. Game publishers benefit by significantly reducing content costs, offsetting development costs and increasing recurring revenue. Lastly, service providers who have already taken advantage of Exent's Games-on-Demand services can now offer ad-based subsidized games services to increase customer stickiness and reduce churn.

About Exent

Exent is the leading global market solutions provider for broadband-based monetization of PC and video games. Exent's product line supports multiple solutions, including digital distribution of video games, cross-platform enablement, in-game advertising
and community building solutions.

Exent delivers technologies and products for various markets, including video game publishers, broadband service providers, consumer portals, consumer electronics manufacturers, media companies, advertising agencies, brand owners, retailers and others.

Among the companies using Exent's technologies and services are Comcast, Yahoo!, Verizon, Intel, Turner Broadcasting, Bell Canada, RCN, Telefonica, Deutsche Telecom, France Telecom, Portugal Telecom, KPN, Telstra, and others.

Exent's major shareholders include Intel Capital, Cisco, Avansis, Time Warner, Comcast, Concord Ventures, Geyser, and New Enterprise Associates. For more information please visit us at:

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