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New Ideazon Zboard(TM) Puts Gamers in Command

Players win the war with Battlefield 2 Limited Edition Keyset

Antwerp, Belgium (11th May 2005) - Ideazon Inc., designer and developer of the ZboardTM, the world's first keyboard designed for PC gamers, today announced its new Battlefield 2TM Limited Edition Keyset for Zboard. The new keyboard had been designed especially for the blockbuster game, Battlefield 2 from Electronic Arts (EA) developed by Digital Illusions (DICE) which is slated for release in June 2005.

Ideazon has partnered with EA to enhance players' ability to wage war with the Battlefield 2 Limited Edition Keyset for Zboard. The Battlefield 2 Keyset lets players gain the advantage over their enemies and master the gaming environment using a customized control layout. With up to 64 players on huge virtual battlefields, the Zboard can make the difference between victory and defeat, life and death.

"We've worked with EA to make sure the Zboard delivers all the action and intensity of the game and we're thrilled with the results," says Nir Shafrir, CEO of Ideazon Inc. "Zboard owners are telling us that they can't imagine playing first person shooters without it, so we think the Battlefield 2 Limited Edition Keyset will be well received."

With the Keyset, players can change their camera view to zero in on an enemy, commandeer vehicles or bring up the game map. Use of the special "Butterfly" layout can also help ensure success for new and hardened veterans alike. Setting an ambush, blowing up enemy equipment or ordering an air-strike has never been easier.

"Ideazon is reinventing first-person gaming on the PC with Zboard. The customized controls add a new edge and bring new depth to the Battlefield 2 experience," says Darren Montgomery, Product Manager at EA.

Zboard has engineered an uncompromising Keyset that was built by gamers for gamers. Zboard's custom labeled commands make the coordination required for Battlefield 2 effortless. When players are under fire, the Battlefield 2 Keyset for Zboard is their most lethal weapon.

The Battlefield 2 Limited Edition Keyset for Zboard lets gamers take advantage of many enhanced features including:

  • Weapons labeled on the keys for instantaneous access to your arsenal;
  • Ability to accept up to seven simultaneous key presses for maximum speed and unparalleled gaming control; and
  • Vivid color graphics straight from the game.

The Zboard Gaming Keyboard comes equipped with the following components and features:

  • Gaming Keyset for FPS and Action games;
  • 15 common shooter and action commands labeled on keys;
  • Eight distinct "command zones" for ease of use;
  • "Butterfly" directional keys for maximum comfort;
  • Instant remapping capabilities;
  • Standard Keyset with Windows & Internet Explorer commands labeled on keys; and
  • USB base with two extra USB peripheral ports.

The Zboard and Battlefield 2 Limited Edition Keyset are available at major retail and online outlets. The suggested retail values for the Zboard and Battlefield 2 Keyset are 59.99,- Euro and 24.99,- Euro, respectively. Check stores or online for ongoing mail-in rebate offers.

About Ideazon, Inc.

North American-based Ideazon Inc. develops manufactures and markets the next generation of computer keyboard technologies that enable a new level of interaction between end-users and their computers. The ZboardTM enhances the gaming experience, accelerates gamers through the initial stages of a new game and ultimately improves gamer satisfaction.

About Electronic Arts

Electronic Arts, headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTSTM, EA GAMESTM and EA SPORTS BIGTM. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

Battlefield 2 is a trademark of Digital Illusions CE AB. EA, EA SPORTS, EA GAMES and EA SPORTS BIG are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

For additional information contact:

Sylvie Corbett

European Marketing

Airport Business Center

Luchthavenlei 7A - bus 6

B 2100 Deurne - Antwerpen, Belgium

+32 3 444.05.87

Fax: +32 3 440 96 41

Mobile +32 473 80 38 40

Skype: scorbie

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