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2nd November 2007, Surrey - Specialist marketing consultancy Peppermint M today announced the launch of Peppermint P, and with it the addition of industry veteran Keef Sloan to the position of PR Director. Sloan's appointment will strengthen the senior management team as the company announces a brand new service specifically tailored to deliver an accessibly priced PR service to the development industry.

Simon Jones, Peppermint Director, commented, "Having already delivered great work for clients such as Rockpool Games, Peppermint identified a need in the developer market; that of a low-cost PR service aimed purely at the digital development industry, and that's where Peppermint P comes in." He continued, "We're delighted to welcome Keef aboard as his experience and knowledge will help Peppermint P deliver a premium product for a price that works, even for smaller developers."

The new service sets out to provide a true PR offering to all development companies regardless of size, even those that previously felt they couldn't afford to use such a facility. By packaging together a very tailored offering Peppermint P will target the sector at a affordable price point starting at only £950.

On his appointment, Sloan stated "Our vision is to provide a service to businesses operating in the development sector, and to assist them in boosting their profile through carefully managed media relations. We'll do this by spending time with our clients, listening to their needs, and then helping them to identify the best routes to take to achieve their goals." He went on "With the senior management team having over 30 years combined experience in the interactive entertainment industry; I feel that Peppermint P is very well placed to offer a truly unique and cost-effective solution to developers of all sizes."

Sloan joins Peppermint P after stints with Cohn & Wolf, where he held the position of Associate Director within this large Wpp-owned agency, and specialist digital agency Way to Blue, where he managed the UK business. The management team will see Sloan heading-up the company's new division and working alongside Simon Jones, Peppermint M Director and founder.

You can find out more about the new company at its website; www.peppermintp.co.uk

For further information please contact:

Simon Jones, Peppermint P Ltd.

Tel: +44 (0) 7889 162939

Fax: + 44 (0) 207 681 1967

Email: simon.jones@peppermintp.co.uk

Keef Sloan, Peppermint P Ltd.

Tel: +44 (0) 7973 614302

Fax: + 44 (0) 207 681 1967

Email: keef.sloan@peppermintp.co.uk

This release was issued by PEPPERMINT M, a marketing company specialising in the mobile entertainment, toy, video games and licensing sectors.

For more information see: www.peppermintm.co.uk

-- About Peppermint P --

Peppermint P specialise in the video game and entertainment sectors. The management team brings together over thirty years of video game PR and Marketing experience having worked in a variety of in-house and agency roles across the sector. The company also offers a specialist service for the video game development industry, giving those clients access to an experienced and professional team but at an affordable price. The company's website is located at: www.peppermintp.co.uk

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