"Don't even think about getting involved with the industry without reading this first"
- Chris Kramer, Sr. Director of Communications, Capcom USA
Atlanta - (February 14, 2007) - The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's most exciting entertainment business - the $13.5 billion computer and videogame industry - is finally here.
In his groundbreaking new book Videogame Marketing & PR: Vol. 1 - Playing to Win (P3: Power Play Publishing, $17.95), world-renowned marketing, publishing and PR guru Scott Steinberg reveals everything game developers, publishers, investors and enthusiasts alike need to know to ensure every title's a surefire smash. Also includes a foreward by Trip Hawkins, founder of Electronic Arts, 3DO and Digital Chocolate.
For more info, see: www.sellmorevideogames.com
Available May 15 at all major retailers including Amazon.com and Barnes & Noble, this volume, the first of its kind, offers over 200 pages of in-depth commentary, expert advice, CEO-level insight, proven tips, step-by-step how to's and interviews with the industry's biggest names designed to offer exciting new perspectives into the business for everyone from newcomers to experienced vets. Covering all topics from PC to console, casual, mobile, massively-multiplayer, online and independent games, the volume's a natural fit for anyone with a vested or even passing interest in the interactive entertainment space.
Shipping in eBook, paperback and hardback editions, for a limited time only, the manuscript will further be provided to all working game industry professionals free of charge.
Readers will learn how to:TOP THE CHARTS MAKE HEADLINES IMPROVE REVIEW SCORES INSPIRE MILLIONS OF FANS ENHANCE JOB PERFORMANCE
"Thanks to explosive growth, increasing public awareness and the rise of both next-generation console platforms and alternative distribution methods, interest in the revolutionary world of computer and videogames has never been higher," said Steinberg. "A bona fide cultural and international phenomenon, it's high time we all started speaking in a language that everyone can understand."
About the Author
Scott Steinberg is managing director of Embassy Multimedia Consultants, which counsels game industry publishers, developers and investors worldwide. The biz's most prolific freelance author and radio/TV host, he's covered gaming/technology for 300+ outlets from CNN to the LA/NY Times, Playboy, Rolling Stone, USA Today and TV Guide. Other ventures include software publisher Overload Entertainment and Games Press, the ultimate resource for game journalists.
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