26th April 2006
News Release - FOR IMMEDIATE DISTRIBUTION
Visitors to the E3 Expo will see the very latest products in the Blaze range of accessories - including the new PS2/PC Pro Shock Mini Wireless Controller, the PS2 Pro Shock Mini Controller, the PSP Pro Audio Sound System and Protector Case and the PSP Protector Pack.
Both of the new controllers have been ergonomically designed to suit gamers of all ages. They have digital and analog modes and includes Limited Edition Xploder V5 Mega Cheat software.
The PSP Pro Audio Sound System is a dual purpose speaker system that delivers enhanced sound for games, movies and music, whilst also acting as a protective case for the PSP. The PSP Protector Pack isa collection of nine 'must have' essentials to protect the PSP, games and UMD movies when on the move. Both products come complete with the Xploder Music Studio.
Blaze accessories offer a unique and innovative alternative to the plethora of copy-cat game peripherals on the market. Designed in the UK by the Blaze Design Team, the new range is manufactured to the highest specification, and for the first time incorporates Xploder media and game enhancement software - optimizing the user experience.
Jason Cooper MD at Fire says "We have been pioneering the development and production of console accessories for over ten years - from the first third-party joypads for PS1, to the market-leading dance mat for PS2, the Blaze brand has always been associated with innovation." Cooper concludes, "With these additions to the range, the Blaze brand will continue to provide a clear message to the end-user in terms of quality and added-value."
All products within the Blaze range are presented in the distinctive metal packaging that has become synonymous with the Xploder brand range.
At E3, Fire will be located in the West Hall - Stand 2228 (part of the Elspa/Tiga UK Pavilion).
Members of the Fire Management team will be available for interviews, discussion and informal meetings during the E3 show - for further details, please contact:
International PR/Media Contact: USA Representative: International Sales:
Phil Holmes Brian Minogue Dean Harvey
Marketing Manager National Sales Manager International Sales Manager
Fire International Ltd. Fire Inc. Fire International Ltd.
firstname.lastname@example.org email@example.com firstname.lastname@example.org
cell: +44 (0) 7717 713876 cell: +1 (847) 525 2285 cell: +44 (0) 7788 420879
Fire is also keen to explore covermount and promotional opportunities with leading consumer publications - for further details, please contact Phil Holmes.
About Fire International Ltd:
FIRE develops, manufactures and supplies worldwide a comprehensive range of console and PC based media management and video game enhancement utilities under the Xploder and Blaze brand-names.
As an MPEG4/AAC licensee, Fire provide advanced media conversion of video and music for use on PSP, Xbox 360, PS2, DS, Mobile Handsets and iPod as a single access point. Cross-platform media management solutions are available for all media, whatever the system.
The Blaze brand has been recently been used to re-launch a range of innovative bespoke accessory lines for major videogame consoles, available in sector leading metal packaging.
Fire provides OEM solutions for own-label product ranges across a wide variety of accessories, hardware and software. Products include: Xploder PSP Movie Player, Xploder PSP Music Studio, Blaze PSP Pro Audio Sound System and Protector Case, Xploder Xbox 360 Media Centre, Xploder PS2 Media Centre, Blaze PS2 HDTV Adaptor, Blaze PS2 Mini Pro Shock Wireless Controller, Xploder DS CheatSaves and Xploder iPod Media Centre.
26th April 2006