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Neverland Card Battles

Super-power strategy RPG based on the Japan-only PS2 original.

CHICAGO – August 7, 2008 - YUKE'S Company of America, the U.S. publishing arm of Japanese game developer YUKE'S Company Limited, announced today that it will be publishing Neverland Card Battles for the PSP® (PlayStation®Portable) system in North America. The new title makes its debut on the PSP system, riding on the success of the original PlayStation®2 computer entertainment system hit for the Japanese market. Boasting an original Japanese art style and a cast of super-powered heroes and monsters, Neverland Card Battles will hit retail shelves across North America in October of this year, courtesy of an exclusive distribution agreement with Atlus U.S.A., Inc.

Neverland Card Battles for the PSP will be enhanced with all-new cut-scenes, controls, and ad hoc multiplayer modes. This card-based strategy RPG will shine on the small screen with updated sound and graphics, and a fully optimized 16:9 widescreen display. New ad hoc multiplayer modes will allow two players to battle in real-time for a card war experience unlike any other game.

Visit the Neverland Card Battles teaser website at:

www.neverlandcardbattles.com

“The original Japanese version of Neverland Card Battles was extremely well received and caught our attention as the best trading card game out there,” said Ken Koyama, Manager of Product Development at YUKE’S Company of America. “We have enhanced and optimized NCB for the portable experience, and will offer one of the finest card-strategy games ever created for the PSP this Fall.”

“We are honored to have a strong relationship with YUKE’S Company of America and serve as exclusive North American distributor of Neverland Card Battles,” said Tim Pivnicny, Vice President of Sales and Marketing for Atlus.

About Neverland Card Battles

The war between humans and demons is tearing Neverland apart, and the ensuing chaos threatens to free the evil god Hellgaia from his tomb. Now, the future rests solely in the hands of the Dominators, those who can wield the otherworldly power found within the land’s Spectral Cards. As Galahad, a young and brash Dominator, set forth on a quest to banish Hellgaia back to his shrine forever and save Neverland from judgment day.

Neverland Card Battles has not yet been rated by the ESRB.

About YUKE'S Company of America

A wholly-owned subsidiary of YUKE'S Company Limited, YUKE'S Company of America released NEVES for the Nintendo DS ® and developed D1 GRAND PRIX for the Playstation®2 system. The company is based out of Roselle, Illinois and is a fully licensed publisher and developer for Sony Computer Entertainment of America, Nintendo of America Inc., and Microsoft.For more information on YUKE'S Company of America, please visit: http://www.yukes.us

About Atlus U.S.A., Inc.

Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is renowned for its proud tradition of publishing exceptional role-playing games with strong niche appeal. The Atlus library of critically acclaimed video games includes Odin Sphere, Trauma Center series, and the award-winning Shin Megami Tensei series.

For more information, visit http://www.atlus.com. For breaking news, special promotions, insider info, and more, visit http://www.atlus.com/faithful to join the ranks of the Atlus Faithful!

# # #

PR Contact:

Quinn Wageman

TriplePoint

quinn@triplepointpr.com

212-730-9744

YUKE'S Contact:

Ken Koyama

Manager of PR/Product Development

ken@yukes.us

630-980-4560

Atlus U.S.A., Inc. Contact:

Aram Jabbari

Manager, PR and Sales

aram@atlus.com

949-788-0455

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