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NeoGames/Winnings deal

White label agreement to spawn www.winnings.com, a new scratch card site.

2010, March 11th: Today, NeoGames, pioneers and global leaders of online scratch cards, announce its new white label agreement with Winnings Ltd., a subsidiary of Infomeda Ltd., to create the new scratch card brand, www.winnings.com.

Winnings Ltd., are experienced in SEO activity as well as being a very reputable player within the affiliate marketing industry.

Within the white label stipulations, NeoGames will provide Winnings Ltd., with fully managed white label services to create a brand new scratch card offering for the European market. Winnings.com is translated in over 17 different languages to cater for each target market, whilst offering over 50 fun and instantly gratifying scratch card games.

“Winnings.com believes strongly in the market appeal and high revenue potential of scratch cards. By partnering with NeoGames, this will ensure that we can endlessly provide the best scratch card gaming experience to our customers.” Infomeda's spokesman stated. “Winnings.com will be featured and promoted by the affiliate platform, http://incomate.com, which we expect a great response from.”

Shay B. Joseph, Managing Director of NeoGames International Ltd., spoke of the white label agreement with Winnings Ltd. “Winnings Ltd., are long term veterans in the online gaming industry and with their uniqueness and innovative tactics for high driven traffic, www.winnings.com will turn into in to a profitable online scratch card offering in the European market.”

About NeoGames:

NeoGames International Ltd., is the pioneer and global leader of the online scratch card market. Holding an EU gaming license in Malta, NeoGames International Ltd., offers flexible solutions ranging from fully managed operations to customized integration of its scratch card offerings. Since the beginning of 2009, NeoGames International Ltd., has provided key players in the igaming industry with tailor-made solutions for localised scratch card brands.

Website: www.neogames.com

About Winnings Ltd.:

Winnings Ltd. is a subsidiary of Infomeda Ltd. Winnings Ltd. was established in Alderney to build and promote entertainment sites. The company was founded by industry veterans and backed up by funds, technology and expertise that will enable to promote Winnings.com as its primary flagship in various online marketing channels such as search engines and the revolutionary affiliate program http://incomate.com.

Website: www.winnings.com

For further information, please contact:

Press Relations, Winnings Ltd., pr@ltd.winnings.com or +44 20 32390325

Press Relations, NeoGames International Ltd., Joannaw@neogames.com or +972 36072573

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