NBA Jam

EA SPORTS NBA JAM TO FEATURE ONLINE PLAY ON XBOX 360 AND PLAYSTATION 3

Critically Acclaimed Game Will be Available In Stores on HD Platforms November 17; Free Title Update To Enhance Online Experience By December

REDWOOD CITY, Calif. – October 21, 2010 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that EA SPORTS ^TM NBA JAM will be available in the UK November 26 for the PlayStation ^® 3 computer entertainment system and Xbox 360 ^® videogame and entertainment system and, for the first time ever for the arcade classic, in high definition and featuring online play. Described by Gamesradar.com as “virtually perfect”— NBA JAM will take advantage of the online communities playing on the Xbox 360 and PlayStation 3 to bring all the action into your own virtual arcade.

Featuring gameplay that is true to the original, NBA JAM will have players spinning with ankle breaking moves to the basket and on the way to high-flying, backboard-smashing dunks. With two distinct game modes—Classic Campaign and Remix Tour—plus online modes, EA SPORTS NBA JAM offers something for everyone.

At launch, gamers will be able to take on all rivals playing Classic 2-on-2 online^ for the first time ever, measuring their success on Friends and Global Leaderboards. In December 2010, the online features for NBA JAM will expand significantly with several major online features being delivered through a free title update for connected gamers. In December, connected fans will be able to team-up locally and online to compete in Remix Games, including classic arcade hoop games like Backboard Smash, Domination Free-for-All, Elimination, and 21. Fans will also be able to make it a Jam Party online by inviting up to 3 friends to play. Plus, gamers will be able to take on the world in Online Progression, levelling up through a series of challengers and secret online JAM Challenges to unlock online exclusive rewards and hidden content in the ultimate quest for global bragging rights.

“We have listened to our NBA JAM fans and appreciate their desire to play this game online, so we are going to deliver the online feature set they expect and deserve,” said Trey Smith, Creative Director of NBA JAM. “Fans will be able to play Classic JAM online right out of the box, and can expect to enjoy features like Team-up, Remix Online, Jam Party, Online Progression, and even more secret players and teams, in December.”

In Classic Campaign, players can take a trip down memory lane, individually or with a friend, as they play all 30 teams in the NBA in a worst to first ladder tournament. In Remix Tour, players will be faced with a new twist on the traditional NBA JAM experience. From boss battles against some of the NBA’s greatest legends, to half-court game modes with distinct challenges and winning conditions, players will be taken through an NBA JAM experience completely unique to the basketball videogame genre while demonstrating classic arcade hoops at its best.

EA SPORTS NBA JAM for Wii ^TM is currently the 8th highest rated sports game ever on the Wii*. It is available in stores now. EA SPORTS NBA JAM is rated “E” for Everyone by the ESRB and 3+ by PEGI in Europe. The MSRP on the Xbox 360 and the PlayStation3 is £29.99 UK. Visit http://www.facebook.com/#!/NBAJAM to join the EA SPORTS NBA Jam Facebook group or visit http://nba-jam.easports.com for more information about the game. Screenshots are available at http://info.ea.com.

EA SPORTS ^TM is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers experiences that ignite the emotions of sport through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL ^® hockey, NBA ELITE basketball, NCAA ^® Football, Fight Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR ^® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

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About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS ^TM , EA ^TM , EA Mobile ^TM and POGO ^TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. The NBA and individual NBA member team identifications reproduced on this product are trademarks and copyrighted designs, and/or other forms of intellectual property, that are the exclusive property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole, or in part, without the prior written consent of NBA Properties, Inc. © 2010 NBA Properties, Inc. All rights reserved. John Madden, NFL, FIFA, NHL, NCAA, NASCAR, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Wii is a trademark of Nintendo. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.