NBA 2K9

FOR IMMEDIATE RELEASE

New York, NY – October 10, 2008 – 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that the highly anticipated basketball title, NBA® 2K9, is now available in shops and online stores across the UK for the Xbox 360® video game and entertainment system from Microsoft, and PLAYSTATION®3 and PlayStation®2 computer entertainment systems. NBA 2K9 provides unmatched attention to detail this season with even more signature style animations, deeper franchise mode, adaptive AI for smarter gameplay, and innovative online features including Team Up for true online 5-on-5 matches, and Living Rosters for the most up-to-date player ratings and tendencies to bring the game to life like never before.

"Without question, NBA 2K9 is the most complete and realistic basketball simulation experience we have delivered to date," said Greg Thomas, senior vice president of sports development at 2K. “Not only did we perfect all the Signature Styles for each individual player and greatly enhance our broadcast presentation with 2K-HD, more importantly, the Adaptive AI plays an incredibly smarter basketball game this year than ever before, The Association 2.0 will be the most robust and accessible franchise mode of any sports title available, and our new and innovative online features with Team Up and Living Rosters will forever change the way basketball video games are played. It does not get any more real this season than with NBA 2K9.”

NBA 2K9, the latest edition of NBA 2K and the #1 selling current gen basketball video game* that has also been the #1 rated NBA simulation for seven years in a row**, is back for its 10th season. NBA 2K9 is the premier basketball game for serious players, and will deliver the most realistic and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay and graphics to presentation and online features. If it happens during the regular NBA season, it will happen in NBA 2K9.

Fans can also now register online for The Other Season, a unique online fantasy league where roles are reversed and NBA 2K9 gamers get to play for real life NBA superstars who are participating as The Other Season fantasy team owners. Online gamers playing exclusively on Xbox LIVE® online entertainment network and PlayStation®Network will have the exciting opportunity to be drafted onto one of the NBA superstars’ NBA 2K9 fantasy teams. For more information on The Other Season and official rules, please visit www.theotherseason.com.

NBA 2K9 is rated PEGI 3+ and is now available for Xbox 360, and the PLAYSTATION 3 and PlayStation 2 systems. A Windows PC version will be available later in the autumn. For more information about NBA 2K9, please visit www.2ksports.com/games/nba2k9.

*According to NPD Funworld estimates of U.S. retail video game sales of Xbox 360 and PLAYSTATION 3 NBA titles for the period from September 2007 to August 2008.

**The NBA 2K series developed by Visual Concepts outranked competitors based on GameRankings.com average scores of 2001-2007 NBA video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

“PlayStation”, “PLAYSTATION” and “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual properties of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2008 NBA Properties, Inc. All Rights Reserved.

All trademarks and copyrights contained herein are the property of their respective holders.

Important Legal Information

This press release may contain forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the matters relating to the Special Committee's investigation of the Company's stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims and proceedings relating to such matters, including previously disclosed stockholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. In addition, further risks and uncertainties associated with the Company’s recently concluded process to evaluate its strategic alternatives include the risk that the future trading price of our common stock is likely to be volatile and could be subject to wide price fluctuations; and the risk that stockholder litigation in connection with the Company’s process to evaluate its strategic alternatives (including stockholder litigation relating to Electronic Arts Inc.'s tender offer to acquire the Company's outstanding shares that expired on August 18, 2008) or otherwise, may result in significant costs of defense, indemnification and liability. Other important factors are described in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2007, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2008, in the section entitled "Risk Factors," and can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. This communication does not constitute an offer to sell or invitation to purchase any securities or the solicitation of an offer to buy any securities.

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CONTACT:

Al Bickham Johanna Hakkala

2K Games Indigo Pearl

01753 496610 0208 964 4545

alex.bickham@2khgames.com johanna@indigopearl.com