NBA 2K11

FOR IMMEDIATE RELEASE

New York, NY – February 1, 2011 – 2K Sports announced today that NBA® 2K11 , the top-selling and top-rated NBA video game simulation franchise*, which has sold nearly four million units worldwide, has become the fastest-selling title in both the history of the series and publishing label. In addition, NBA 2K11 has earned more than 25 awards and special honors from such respected media outlets as Spike TV’s Video Game Awards, IGN, G4TV’s X-Play, GameTrailers, Kotaku and Yahoo! Games.

“This game is special to everyone at 2K Sports,” said Greg Thomas, president of product development for 2K Sports. “When we first landed Michael Jordan for the cover of NBA 2K11 , we knew we had to produce a title worthy enough for the greatest player of all time. The number of accolades and sales milestone prove that we lived up to the challenge to create the greatest hoops game ever developed by 2K Sports. It’s not only a reverent tribute to His Airness, but a love letter to all the basketball fans whose continued support makes this franchise what it is today.”

Accolades for NBA 2K11 from the media include:

NBA 2K11 has received numerous awards, including:

NBA 2K11 is rated E for Everyone by the ESRB and is now priced at $39.99 for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, and Wii system. Versions for the PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system and Windows PC are available for $19.99. For more information, please visit http://www.2ksports.com/games/nba2k11/.

*According to 2008 - 2010 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through December 2010.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™, Nintendo DS™, iPhone®, iPod® touch and iPad™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Wii is a trademark of Nintendo.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2010 NBA Properties, Inc. All rights reserved.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Transition Report on Form 10-KT for the five month transition period ended March 31, 2010, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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CONTACT:

Chris Snyder                                                     Brian Roundy

2K Sports                                                         Access Communications for 2K Sports

(415) 507-7637                                                   (917) 522-3540

chris.snyder@2ksports.com                               broundy@accesspr.com 

Alan Lewis (Corporate Press)                                                                          

Take-Two Interactive Software, Inc.               

(646) 536-2983                                                  

alan.lewis@take2games.com