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National Geographic unveils videogames arm

Group to develop and publish titles focused on inspiring interest in the planet

National Geographic has announced the launch of its own games label to publish and develop titles for consoles, handhelds and mobiles, focusing on developing titles that carry forward the groups core aim of promoting an interest in the planet.

National Geographic Games will be headed by Paul Levine as senior vice president of the extended platforms group, and senior vice president of corporate strategy and development. Games industry veteran Chris Mater, formerly of Take-Two and Bethesda, will also take on the role of vice president and general manager.

"The launch of our games division furthers National Geographic Venture's cross-platform strategy of creating and distributing unique consumer experiences and content on multiple platforms and devices," said Ted Prince, chief operating officer of National Geographic Ventures.

"Paul's strong background in cross-platform media, interactive entertainment and business building and development combined with Chris' expertise in the video game industry and product development will ensure that National Geographic Games extends our mission globally and makes the National Geographic brand more meaningful to a broader audience."

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