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National Gamers Surveys 2010

70 to 90 percent of gamers play casual titles according to latest research.

Amsterdam, 3 February 2011 – Analysis of data from Newzoo’s National Gamers Surveys 2010 in the US and key EU markets, shows the enormous impact of gaming on social networks and mobile devices on the total number of “casual” gamers. It also reveals a significant overlap between the individual platforms. The number of people playing on social networks, mobile devices or dedicated casual game websites has grown to 47% of the online population in Germany and even 67% in the US and UK. The Netherlands, France and Belgium are in between with 56%, 59% and 60% respectively.

On average, online casual game destinations, such as RealGames/Zylom, and reach two-thirds of this audience. As these players extend their games offering to social networks and mobile devices, they find themselves servicing the majority of the nations’ online population and 73% (Germany) to 88% (US) of all gamers. Overlap between platforms is considerable, illustrated by the fact that 46 million Americans – or 33% of all casual gamers - play games on all three platforms. Consumers choose their platform depending on time of day, location and social setting. Factors to be investigated in a new series of National Gamers Surveys to be performed by Newzoo in twelve countries, March this year.

Graphs on US, UK, Germany, France, Netherlands and Belgium are available at

Peter Warman, Newzoo MD adds: “ It is clear from our data that there is no such thing as “the typical casual gamer”, as almost everyone plays a casual game at least now and again, including people playing World of Warcraft or Call of Duty Black Ops. As games become a more integrated part of people’s lives, there is a place and time for every type of game, regardless of platform”.

National Gamers Surveys 2011

In March 2011, Newzoo will launch a series of consumer surveys on games and gaming simultaneously in twelve countries across the globe – the biggest international survey on games and gamers to date. For the first time Newzoo, already known for delivering key insights on gamers’ behavior in Western Markets (US, UK, Germany, France, Netherlands and Belgium), will add  New and Emerging Markets (Spain, Brazil, Mexico, Russia) to its portfolio of National Gamers Surveys. Asian markets (China, Korea) will be surveyed in May. Companies that sign up now get access to the data first and enjoy additional benefits. PopCap, RealGames/Zylom, RTL Group and EA are amongst the companies to have signed up already. More info:


Peter Warman, Managing Director Newzoo, +31 (0)6 15855037

Newzoo is exhibitor at Casual Connect (Table Bronze 23) and GDC San Francisco

Peter Warman | Managing Director

Newzoo | The Business of Games.

T: +31 (0)20 6635816 | M: +31 (0)6 15855037 | E: | LinkedIn:  

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