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Namco launches Surge publishing label

New company will target Western gamers - starting with Afro Samurai

Namco Bandai Games has announced that it has formed a new publishing label to cover off the Western market, called Surge.

The company has been formed by the US branch of Namco Bandai and its first release will be Afro Samurai at the end of January next year, with other new IPs currently in development.

"Surge presents a significant milestone for Namco Bandai as it personifies our commitment to deliver compelling content for the discriminating player who is looking for games that are not only groundbreaking but also push the envelope," said Andrew Lelchuk, executive VP of sales and marketing at Namco Bandai Games America.

"Through passion and innovation, Surge will complement our portfolio of established franchises and intellectual property while positioning the company as a creative force."

Namco Bandai also owns a third of Districo, a joint venture with Atari, that will exclusively distribute all Surge titles globally.

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