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Namco Bandai to rebrand overseas subsidiaries

Foreign divisions to follow Japanese "Bandai Namco" branding, starting in April

Namco Bandai is bringing its overseas subsidiaries into line with its Japanese business by changing its name.

While Europe and North American knows the company as "Namco Bandai," in Japan it trades under the name Bandai Namco. According to a document translated by Gematsu, the company intends to change that on April 1, aligning all 31 of its overseas subsidiaries with its Japanese name.

The official reason given for the change is the unification of the company's brand in order to increase its value and appeal on a global scale.

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Matthew Handrahan

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Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.

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