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NAMCO BANDAI GAMES ANNOUNCES GUNPEY(R) FOR NINTENDO DS AND PSP(R) (PlayStation(R)Portable) SYSTEM PORTABLE PLATFORMS

Puzzle Game from Legendary Gunpei Yokoi and Q Entertainment Coming to Store Shelves Holiday 2006

FOR IMMEDIATE RELEASE SANTA CLARA, Calif., (July 10, 2006) - Leading video games publisher and developer NAMCO BANDAI Games America Inc. announced today that Gunpey for the PSP ® (PlayStation ® Portable) system and Nintendo DS TM is heading to retail holiday 2006. From the mind of game industry legend Gunpei Yokoi and Q Entertainment, comes Gunpey, an exciting, innovative and challenging puzzle game with dynamic music that changes as you play. Gunpey will test your reflexes, stretch your mind and dazzle your senses. "Addictive and easy-to-learn, Gunpey was originally conceived by Game Boy ® creator and legendary game developer Gunpei Yokoi. It has now been re-imagined by the creative minds at Q Entertainment in a perfect dream collaboration that should excite any hardcore gamer," said Naruo Uchida, NAMCO BANDAI Games America Inc.'s Product Group Director. "This title embraces the signature touches of a product conceived by Yokoi. It is accessible, original, and intuitive, yet a challenge to master. Additionally, it combines the ground breaking music integration that has become Q Entertainment's signature." With Q Entertainment's tradition for visual style and original music, Gunpey offers a one-of-a-kind puzzle experience. As lines of various angles climb up the screen, the player's objective is to flip the lines, located in squares, to connect them over five columns. Connecting lines from left to right remove the connected row. If an incomplete line reaches the top of the screen, the game is over. With 40 varied backgrounds and stylized music, and two-player multiplayer over wireless ad-hoc connectivity, this puzzle title is the game to pick up for the holidays. ### About Gunpei Yokoi He was born in Kyoto in 1941, and after joining Nintendo in 1965 he had one hit after another, mainly with high-tech toys like the "Ultra-Hand" (1966), a children's pitching machine called the "Ultra Machine" (1968), a male-female compatibility diagnosis machine called the "Love Star" (1968), and the and the "Ray Gun SP," which roared like a lion when it hit the bull's eye. After that, he did "Game & Watch," "Donkey Kong," the "Game Boy," and "Virtual Boy." He is famous for inventing the "Direction Key" that is used in the "Game & Watch,"the "Fami-Con," and the "Game Boy." In 1996, he left Nintendo and established his own company and came up with a mobile gaming device called the "Wonder Swan" and also an original game called "Gunpey."In October of 1997, he passed away in a car accident. At the Game Developer's Conference in the United States in March of 2003, he was [posthumously] awarded a "Lifetime Achievement Award" honoring his achievements and contributions to the gaming industry. About Q Entertainment, Inc. Formed in 2003, Tokyo-based Q ENTERTAINMENT, Inc. creates, produces, and consults in digital entertainment content across multiple game consoles, PC broadband and mobile units. It is best known for their critically acclaimed music and luminary action puzzle game series "Lumines," which was released worldwide in 2004/2005 for the PSP TM system (PlayStation ® Portable) and has now developed into mobile ("Lumines Mobile"), Xbox Live Arcade ("Lumines Live!") and PlayStation 2 ("Lumines Plus") platforms. Q ENTERTAINMENT's impressive line-up also includes the action puzzle title "Meteos" for the Nintendo DS TM and fantasy action title "Ninety-Nine Nights" for the Xbox 360 TM . Founded by principal game creator and Chief Creative Officer Tetsuya Mizuguchi ("Sega Rally" franchise, "Space Channel 5," and "Rez") and industry veteran and Chief Executive Officer Shuji Utsumi (Sony Computer Entertainment America, Sega, Disney), Q ENTERTAINMENT is comprised of experienced designers, programmers, and producers. Q ENTERTAINMENT collaborates with other creators, artists and development studios in Japan and overseas. With a large network and enthusiasm, Q ENTERTAINMENT is always on the "Quest for the future entertainment," anticipating the trends and changes in times to come and brings new value to the game industry with fresh new content. More information can be found on the Internet at http://www.qentertainment.com (Japanese only). About NAMCO BANDAI Games America Inc. NAMCO BANDAI Games America Inc. is an interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a subsidiary of the newly formed NAMCO BANDAI Holdings (USA) Inc. based in Cypress, CA. On September 29, 2005, Bandai Co., Ltd. and NAMCO LIMITED implemented a management integration to form NAMCO BANDAI Holdings Inc. This step was taken to compete more effectively on the global stage in the fast-changing entertainment industry and to deliver further growth. The resulting BANDAI NAMCO Group is a global entertainment group involved in business fields ranging from toys, amusement facilities, video game software and visual software, to apparel, sundries and network content. As previous separate entities (Namco Hometek Inc. and Bandai Games Inc.) the companies were each known for creating some of the industry's top video game franchises including: Tamagotchi ® , Tekken ® , SOULCALIBUR ® , Dead to Rights ® , Pac-Man ® World TM , Digimon ® , Ridge Racer ® , Time Crisis ® and ACECOMBAT ® . For more information about NAMCO BANDAI Games America Inc. and its products log onto www.namcobandaigames.com. Press Release ® 2006 NAMCO BANDAI Games America Inc. TM , ® and Nintendo DS are trademarks of Nintendo. ® 2004 Nintendo Contacts Rannie Yoo Kohnke Communications 415-777-4000 rannie@kohnkecomm.com OR Robert Cogburn NAMCO BANDAI Games America Inc. 408-235-2138 rcogburn@namcobandaigames.com
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