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Two million-strong community recruited.

Palo Alto, Calif. – May 6, 2010 – Booyah’s popular location-based mobile entertainment app MyTown has ushered in more than two million to its rapidly expanding community of iPhone and iPod Touch users. MyTown’s player stats and usage patterns have sparked interest from marketers as the population of the app grows more than 100,000 players each week and users spend more than an hour per day in the app, on average.

“We are delighted to see players join MyTown in droves,” said Keith Lee, CEO, Booyah. “Utilizing our background as game makers we built our service with all of our learnings about how people like to engage with a social entertainment product. We are delighted that our player numbers are validating our evolving product as our community is more than double other prominent location-based apps.”

Using GPS features, MyTown users can check in at real-world locations to unlock rewards. Players can purchase, upgrade and collect rent on their properties, enjoying MyTown ownership of their favorite real-life places.

MyTown recently executed successful branded campaigns with prominent youth-oriented apparel retailer H&M and national cable network Travel Channel to bring players real-world rewards and virtual in-game items. During the H&M campaign MyTown players that “checked-in” to a retail, shopping center or female-centric location (such as a spa, hair salon, etc.)near H&M stores were able to unlock H&M virtual items that unlocked real-world discounts. Following H&M, MyTown partnered with the Travel Channel to provide users with virtual gifts they could pass to friends as well as the ability to stream in-app trailers of upcoming Food Wars episodes.

Booyah’s company vision is to create new forms of entertainment to the masses by bringing together elements of the real world and the digital world.

About Booyah

Booyah, headquartered in Palo Alto, Calif., is dedicated to creating new forms of entertainment to the masses by bringing together elements of the real world and the digital world. The entire development team draws its creativity not only from highly respected studios, including Blizzard Entertainment, Activision, EA and Insomniac Games, but also from a vast array of industries, such as the semi-conductor, consumer web and social gaming space. The Company is financed by Kleiner Perkins Caufield & Byers’ iFund. Learn more at www.booyah.com.

Press Contacts:

Craig Sinel / Sibel Sunar

fortyseven communications for Booyah

craig@fortyseven.com / sibel@fortyseven.com


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