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My.Games buys a controlling stake in Deus Craft

Deal for the Grand Hotel Mania could rise from $14m to $49m based on earnout targets

My.Games has acquired a controlling stake in the mobile studio Deus Craft, in a deal that could be worth as much as $49 million.

That will depend on the Russian developer reaching approximately $15 million in monthly revenue by the end of Q1 next year.

My.Games will pay $14.1 million upfront for Deus Craft, with a further $35 million due in April 2021 if the studio can reach its earnout target.

Either way, My.Games will own a 51.16% stake in the company, which has 70 employees spread across offices in Moscow, Saint Petersburg, and Novosibirsk.

In a statement released today, My.Games said it does not expect Deus Craft's management team to change as a result of the acquisition.

Deus Craft's main product is Grand Hotel Mania, a mobile title that launched in July this year and found a large audience in the "time management category" on iOS and Android. In September, the US market contributed 50% of the game's revenue.

Deus Craft has two mobile games in development, both of which are expected to launch within the next 12 months.

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Matthew Handrahan avatar
Matthew Handrahan: Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.
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