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Extending French Brand Domestically, GT Unveils Original

Santa Monica, Calif. (March 6, 2007) - GameTrailers (GT), the premier provider of video for gamers, and a division of Viacom Inc.'s (NYSE: VIA, VIA.B) MTV Networks, today announced its partnership with 'Game One,' France's premier television channel for gamers, marking GT's first international distribution partnership. Beginning this month, original GT-produced content will appear on air on Game One. In addition, GT's extensive library of original editorial and video game trailers will power Game One's website, www.gameone.net, creating the largest streaming-based website in France fully dedicated to gaming videos and digital culture. The news was announced today by Thierry Cammas, President, Game One and Jon Slusser, CEO, Executive Producer, GameTrailers at a press conference in Paris.

The MTV Networks International brand, Game One, is a 24-hour local language channel devoted to games, and is distributed to homes on all cable and satellite platforms in France. Through their partnership with GameTrailers, Game One achieves its media convergence from on-air to online by enhancing its website as well as its on-air offering with localized versions of original GT video content featuring event coverage, interviews, video game reviews and previews and exclusive trailers. With the help of GT, www.gameone.net at its launch will offer an extensive collection of over 80,000 videos, 20 fresh daily videos and new feature sections.

To coincide with this unique partnership and extend the Game One brand domestically, GameTrailers unveils an all-new original series, "GameOne," on Tuesday, March 6. Hosted by GT's Daniel Kayser and Amanda MacKay, the new bi-weekly, interactive original series features four segments highlighting pressing industry topics, events and games. Customized each week, "Game One" segments include: "The Threesome," revealing the hottest pieces of content on GameTrailers.com; "Community Watch," exploring what GT users are most interested in on the site as well as what the GT community is contributing to the video game industry; "Special Features," offering a grab bag of exclusive content such as on-stage interviews with video game experts and icons as well as in-depth event coverage and updates on popular game launches; and "Beyond the Headlines," investigative reporting into the hottest news topics of the moment featuring opinions of game industry experts.

Shot on location from the Ice Hotel in Quebec, Canada, "Game One's" premier episode features an exclusive interview with John Woo regarding his involvement in Midway's Stranglehold, takes an in-depth look at EA's SSX Blur for the Nintendo Wii and includes reviews of hot titles such as Def Jam: Icon for the Xbox 360 and PlayStation 3.

"We are thrilled to partner with Game One in France," said Jon Slusser, CEO, Executive Producer, GameTrailers. "This new, on-air and online collaboration is the first step in extending our reach internationally, driving viewers to both brands via our high-quality, original gaming content. We are also excited to bring the 'Game One' name to the states with the launch of our new original series, 'Game One.'"

For more information about Game One, an MTV Networks International property, please visit www.gameone.net. For more information on GT's original series "Gameone," visit www.gametrailers.com.

About GameTrailers

GameTrailers (GT) is the premier video site for gamers. Leading the digital revolution, GT delivers timely, high-definition broadband video content that includes high-quality original editorial, a deep library of publisher-produced game trailers, a massive collection of user-generated content and premium third party gaming content. Serving over two million videos each day, GT has a robust community where gamers can customize their personal profile pages, upload user movies, write daily blogs, rate their favorite games, share their opinions on forums and participate in the GT Marketplace user rewards program. GT has offices in Los Angeles, San Francisco and New York.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including GameTrailers.com, IFILM, Neopets, Xfire, Y2M, and online, broadband, wireless and interactive television services. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About MTV Networks International

MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One and IFILM. MTV Networks' brands are seen in 496.1 million households in 162 countries and 32 languages via more than 130 locally programmed and operated TV channels and more than 200 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Game One

GAME ONE, TV of the Digital Generation, broadcasts in France on Cable TV (NUMERICABLE/NOOS-UPC), satellite (CANALSAT/TPS) and DSL (FREE, NEUF TELECOM, CLUB INTERNET, ALICE, AOL, TELE2, CANALSAT,..) and reaches more than 6.500.000 households.


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GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.