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Ms Pac-Man joins the fight against breast cancer

Bandai Namco Games America kicks off campaign to raise proceeds for National Breast Cancer Foundation

The Ice Bucket Challenge may be fun, but here's another way to raise money for a good cause without soaking yourself in ice water. Bandai Namco Games America has teamed with the National Breast Cancer Foundation (NBCF) to launch the Ms. Pac-Man Pink Ribbon Campaign.

A new maze will be sold across several Ms. Pac-Man and Pac-Man iOS and Android titles for $0.99 through October 31. All of the proceeds from purchases of the level will go directly to support NBCF. Additionally, Bandai Namco said that the in-game user interface and artwork for these games will change to reflect the pink ribbon theme. The publisher encourages players to share high scores via Facebook and Twitter, and to challenge friends to play the game and donate.

Games on iOS featured in the Pink Ribbon Campaign include Pac-Man, Ms. Pac-Man, Pac-Man Lite, Ms. Pac-Man Lite, Ms. Pac-Man for iPad, and Ms.Pac-Man for iPad Lite. On Android, it's just Ms. Pac-Man and Pac-Man + Tournaments.

"Awareness and early diagnosis are critical in the fight against breast cancer," said James Kucera, head of Mobile at Bandai Namco Games America Inc. "We are proud to lend our voice to the fight with Ms. Pac-Man and Bandai Namco's Pink Ribbon Campaign."

"While video games often bring amusement and joy to our lives, this is a chance to bring hope as well," senior producer Ben Acevedo said. "Breast cancer has directly affected my immediate family and it's a fantastic opportunity for gamers and the industry to get involved. While the mazes we are offering in October are fun, the real challenge is to raise awareness and get players, producers, artists, programmers across the mobile industry to join us and Join the Pac."

"We are very excited about our new partnership with Bandai Namco and the Ms. Pac-Man Pink Ribbon Campaign," added NBCF Founder & CEO, Janelle Hail. "By encouraging their gamers to Join the Pac, we can reach more women than ever with our message of hope. The funds they raise will allow us to provide early detection services for women in need in all 50 states."

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James Brightman

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James Brightman has been covering the games industry since 2003 and has been an avid gamer since the days of Atari and Intellivision. He was previously EIC and co-founder of IndustryGamers and spent several years leading GameDaily Biz at AOL prior to that.