mPortico to Deliver I-play Content Over its Mobile Media Network
Entertainment-Rich Content Coming on Memory Cards via National Retailers
New York, NY -- November 15th, 2007 -- mPortico today announced an exclusive distribution agreement with the mobile entertainment company I-play, that will deliver I-play's award-winning mobile games and video content, including "Hollywood Movie Minutes," and Daniel Negreanu "Win at Texas Hold Em" made for mobile video, via mPortico's EZ-XS platform. Loaded onto Kingston® Technology's industry-leading Flash memory cards, in miniSD and microSD formats, the mobile-rich content will be sold at major retail outlets to provide consumers with inexpensive and convenient access.
While video clips, games and advertising have been available in limited capacities on mobile phones, accessing the content has typically been cumbersome, due to slow response times, high costs, and the need for excessive clicking on the part of the consumer. The availability of pre-programmed content cards in retail stores will change this reality, enabling users to load their cellular phones with their content of choice and then to simply activate programs via their cellular handset. Once part of mPortico's Mobile Media Network, customers will be able to purchase new content for their cell phones through mPortico's mobile content store.
"mPortico is proud to launch our EZ-XS platform in cooperation with such formidable players as I-play and Kingston" said Shimon Constante, CEO of mPortico. "The future of mobile-rich content belongs to media pioneers like these, who truly understand the market's unquenchable appetite for easy access to entertainment and information."
The break-through product is slated for launch in early 2008, starting in the United States.
About mPortico www.mportico.com
mPortico is a mobile media company which has developed a universal platform for improving the delivery of rich content - such as video, gaming, advertising and ringtones - over memory cards for use with mobile phones. The technology developed by mPortico enables the simple retail distribution and sale of these materials, with great savings of time and expense to consumers. Through established partnerships with world class memory manufacturers, premium content providers, and the largest mobile retailers, mPortico creates a comprehensive, Mobile Media Network for the delivery of entertainment and information.
About I-play
I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.
I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon's Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfil each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.
Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.
For more information visit us at http://www.iplay.com/
I-play is a trademark and trading name of Digital Bridges Limited.
About Kingston Technology Company, Inc. www.kingston.com
Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Malaysia, Taiwan, China and sales representatives in the United States, Europe, Russia, Turkey, Australia, New Zealand, India, Taiwan, China, and Latin America.
For more information, contact Matthew Shapiro, EVP Marketing and Sales, mPortico 650-787-5994
Media Contacts: Agency Contact:
Matthew Shapiro Peggy Kelly
mPortico EVP Marketing & Sales The Duplex Solution, Inc.
650-787-5994 310.748.6666
matthew.shapiro@mportico.com peggy@theduplex.net
Anna Brog David Leong
I-play Head of PR Kingston Technology Co., Inc.
+44-7787 561 352 714-438-1817
annabel.brog@iplay.com david_leong@kingston.com