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Move sells 1.5m in Europe

Sony to increase production of motion controller; expects to beat 15m PS3 sales target for full year

PlayStation 3 motion controller Move has sold around 1.5 million units in Europe, according to Sony's Andrew House.

Speaking to Bloomberg, the head of Sony Europe said the company was looking to increase production of the controller, which launched in the region on September 19.

Move has seen "very significant sales in the first month since launch, somewhere in the region of 1.5 million units for the new controller across just Europe," according to House.

"The initial sales response has been so far in excess of our initial plan that we'll probably be looking at accelerating production."

He also said that Sony is expecting to beat worldwide sales targets of 15 million PlayStation 3 units for the full year, despite the slow down in the overall market.

"Sales have been significantly up year-on-year in a market that has been overall slightly down," offered House.

"We have lots of confidence in our ability to hit our profitability target this year," he added. "But currency movements present significant challenges" he said, referring to the appreciation of the yen.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.