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Licensed by Munich-based Krauss-Maffei Wegmann for their MASA Life Form "serious games" system.

OXFORD AND SAN FRANSISCO – 10th June 2010 — NaturalMotion is pleased to announce that Munich-based Krauss-Maffei Wegmann GmbH & Co. KG (KMW) has licensed NaturalMotion’s morpheme animation middleware as part of the MASA Life Form serious games development framework for immersive training.

“NaturalMotion is proud to have morpheme integral to the cutting-edge MASA Life Form development framework”, said Christian Staack, VP Sales at NaturalMotion. “We would like to congratulate both parties on this new relationship and look forward to seeing how far they can push our technology.”

“Krauss-Maffei Wegmann is a very demanding customer that consistently innovates and uses leading technologies and methods in a continued effort to provide the most realistic training experiences possible. We’re really fortunate to have KMW as an early adopter of our MASA Life Form product and services as they will help keep us on the cutting edge of innovation.” ~ Mark Phillips, Vice President International Business Development, MASA Group

"Krauss-Maffei Wegmann concentrates on very high fidelity ground based simulations for vehicles and infantry. This is critical in immersive training applications for MOUT (Military Operations in Urban Terrain) which require increasingly detailed environments, character AI and realistic animation”, said Alex Baumeister, Manager Development & Technology, Training & Simulation, Krauss-Maffei Wegmann. “The closer you are to the immersive environment the larger the challenge to create a realistic training experience. We are looking forward to using MASA Group’s COTS tools for Character AI (MASA Life Brain) and Procedural Animation (MASA Life Form) so we can concentrate on producing results that exceed our customer expectations.”

NaturalMotion’s morpheme is robust animation middleware designed to give developers and animators unprecedented creative control over the look of their final in-game animation by allowing users to author and preview blends, blend trees and transition graphs in real time. Available for PlayStation ® 3 system, PSN, Xbox 360 ® , XBLA, Wii TM , PC, Apple iPad TM and Apple ® iPhone, morpheme has experienced a rapid adoption rate, being licensed by some of the biggest names in the games industry.


About NaturalMotion

NaturalMotion Ltd. is a leading entertainment software company with offices in Oxford (England), San Francisco (California) and Seoul (Korea). The company produces the widely-adopted animation technologies euphoria, morpheme and endorphin, used across the game and movie industries by companies such as Rockstar Games, LucasArts, Ubisoft, Disney, Codemasters, THQ, CCP, Bioware and many others. Backbreaker, the company’s first in-house game is currently in production.

For further information please contact Rob Donald, PR & Marketing Manager at NaturalMotion on +44 (0)1865 250 575 or visit

Download NaturalMotion’s endorphin LE for free and join the 200,000-strong animation community at

© euphoria, endorphin, morpheme, Dynamic Motion Synthesis and Backbreaker are either trademarks or registered trademarks of NaturalMotion Ltd. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Wii is a trademark of Nintendo. Apple, the Apple logo and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc. All other brand names, product names, service marks or trademarks belong to their respective holders.

About Krauss-Maffei Wegmann

Krauss-Maffei Wegmann GmbH & Co. KG with offices in Germany, Greece, the Netherlands, the USA and Singapore is a worldwide leading provider of armored wheeled and tracked vehicles. KMW develops, manufactures, and sells training and technical support for combat vehicles with customers in over 30 nations worldwide. In addition to their extensive product portfolio including hardware and support services, KMW also develops extensive vehicle simulations and embedded training solutions. For more information, please visit http://

About MASA Group

MASA Group is a leading provider of advanced software solutions using Artificial Intelligence technologies for modeling and simulation. The group operates out of Paris (France), Norfolk (Virginia, USA) and Singapore. For more information, please visit


Cory Kumm

International Product Manager, MASA Group Inc.

Tel: +1 514-312-5748


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