Monstrous new launch from Highbury Entertainment

For Immediate Release: 6 December 2004

Highbury Entertainment continues to bolster its console and teenage portfolio this Winter with the launch of a new magazine aimed at children with a love of monsters.

Monster World launched on 21 October, and has a second issue in the shops in time for Christmas. The magazine boasts news, previews, reviews, features, puzzles, posters and reader art covering all the big name brands that use monsters to appeal to their audience. Aimed at 6-16 year old boys, Yu-Gi-Oh!, Duel Masters, Beyblade, Dragonball Z , Digimon and Pokémon can all be found lurking inside the 52 pages of Monster World.

Nick Roberts, Managing Editor of the Videogames Division at Highbury Entertainment commented, "With free posters every issue, covermounted books giving readers a master class in the Yu-Gi-Oh! Trading Card Game and great free gifts like giant spiders and springy eyeballs, Monster World is perfectly positioned to deliver a fix of monster fun every issue."

Monster World issue two went on sale 2 December and the launch is backed by promotion throughout Highbury Entertainment's videogames portfolio and online at TotalGames.net.

Ends - 184 words

Magazine Details

Monster World

On-sale: 2 December 2004

Frequency: 6-weekly

Price: £3.99

Pagination: 52 pages

Format: A4, saddle stitched

ISSN: 1744-3792

Notes To Editors

Highbury Entertainment is a division of Highbury House Communications plc. The company is one of the UK's fastest growing and most dynamic consumer publishers. Current magazines include: gamesTM, Play, PowerStation, P2, XBM, CUBE, Pokémon World, Solutions Xbox, Hotdog and DVD Review.

Press Enquiries:

Kevin Petley, Group Circulation Director, 01202 209323, kevinp@paragon.co.uk

Nick Roberts, Managing Editor, Videogames, 01202 200242, nickr@paragon.co.uk