London – April 28, 2009 – Capcom® a leading worldwide developer and publisher of videogames, has today announced that it will be working in partnership with Sony Computer Entertainment Europe (SCEE) to support the release of the upcoming Monster Hunter Freedom Unite game for PSP™ (PlayStation® Portable). The game which is scheduled for release on the 26th June will be heavily backed by a multi-million promotional campaign throughout PAL territories.
“We are looking forward to working closely with Capcom to promote Monster Hunter Freedom Unite,” commented David Reeves, President SCEE. “With the combined efforts of both companies we want to emulate the success that the title has had in Japan.”
Key to the huge success of the Monster Hunter series in Japan has been the social aspect of multiplayer hunts. Across PAL territories gamers will be able to sample the phenomenon of Monster Hunter before the games release with the launch of the demo available to download on PlayStation®Network. The demo will feature three quests to prepare players for the arrival of Monster Hunter Freedom Unite in which you can choose to play alone with the aid of your feline companion or in a team of up to four players to get a real taste of the social gaming side of Monster Hunter that’s taken Japan by storm.
Retail initiatives include an exclusive PSP hardware bundle which contains a specially designed Monster Hunter branded PSP skin and pouch along with a copy of the game.
Michael Pattison, Senior Marketing Director of Capcom Europe stated “Working closely with Sony Computer Entertainment Europe to promote the latest title in the Monster Hunter franchise allows Capcom access to all of Sony’s promotional channels, including Playstation websites, community pages and Playstation Home. A series of events and print and on-line advertising will support a heavy weight TV advertising program. The support of Sony on this title is a clear indication that Monster Hunter can be successful across the West.”
Further details about the upcoming promotional activity will be released shortly. For more information about Monster Hunter Freedom Unite please visit www.capcom-europe.com
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil, Street Fighter, Mega Man and Devil May Cry. Capcom maintains operations in the U.S., U.K., Germany, France, Tokyo Korea and Hong Kong, with corporate headquarters located in Osaka, Japan. More information about Capcom can be found on the company web site, www.capcom.com.
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