Skip to main content

Monetization Forum at GDC Online

To be hosted in Austin by PlaySpan, ironically at no extra cost.

(SANTA CLARA, CA) – September 14, 2010 – PlaySpan™,the global leader in monetization solutions for digital goods, social networks, online games and videos, today announced its second annual Monetization Forum at GDC Online taking place in Austin, Texas, on October 7, 2010. The PlaySpan forum will join industry thought leaders together to deliver critical insights and best practices through active panel discussions, case-studies, and live demos.


In this special Monetization Track, exclusive to GDC, you will learn from senior-level executives about how to maximize conversion and ARPU through Monetization-as-a-Service™. Confirmed speakers already include Sebastien de Halleux l Co-Founder, Playfish& VP Business Development EA Interactive(keynote), Danielle Deibler l Director, Adobe, Chris Early l VP Digital, Ubisoft, Mike Rubinelli l SVP Studio Ops, Playdom, Mario Shilianski l SVP, MasterCard, Kyle Laughlin l  Head of Games & Sports, Yahoo, Atul Bagga I Senior Equity Research Analyst, ThinkEquity, Charles Hudson, Deborah Liu l Product Marketing Manager – Facebook Credits, Facebook, Heiko Hubertz I CEO, BigPoint, Kate Paiz, Executive Producer, Turbine, Jason Oberfest I VP Social Applications, ngmoco:) .


“Monetizing the global user base requires cutting-edge solutions and cross-platform reach. Our second annual forum will provide developers and merchants with the tools, resources, and insights they need to help drive higher conversion rates and maximize revenue opportunities,” said Karl Mehta, Founder & CEO of PlaySpan Inc.  “Last year’s event at GDC Austin was a standing room only gathering of more than 220 executives and our second annual forum’s outstanding lineup is sure to generate a larger audience.”


This year’s Monetization Forum is included in the GDC Online registration price for all pass types. There are no additional fees to attend, however, one must be registered with GDC Austin to attend PlaySpan’s Monetization 2.0 Forum. For more information or to register for the event, please visit


For more information on this year’s line-up or to set up an interview with PlaySpan at GDC Online, contact Eric Hartness, Chief Marketing Officer, at eric.hartness@playspan.comor (408) 617-9155 to schedule an appointment.


# # #


About PlaySpan, Inc.                                                                                     


PlaySpan™ is the global leader in monetization solutions for more than 1,000 online games, social networks, and online videos. PlaySpan's patent-pending in-game digital goods commerce and micropayment platform enables publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users.


PlaySpan provides a global payments platform through its UltimatePay™ product which enables users to make safe, convenient, and friendly in-app purchases using over 85 global payment methods in 180 countries. UltimatePay includes PlaySpan’s ULTIMATE GAME CARD ®, the #1 selling multi-game pre-paid card, available in over 50,000 retail locations across North America and a growing list of countries worldwide.


PlaySpan is headquartered in Silicon Valley with offices in Ohio, Virginia, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures.  The company was honored as one of the 2010 OnMedia Top 100, AlwaysOn Global 250, and won the 2009 OnHollywood Category Award for Best Company in Gaming Category.


For more information about PlaySpan, visit:



Eric Gonzalez

VSC Consulting for PlaySpan


Read this next avatar GamesIndustry International is the world's leading games industry website, incorporating and