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Monarch: The Butterfly King™ to be released in stores

Merscom to help the Butterfly King rescue his friends at retail


CHAPEL HILL, NC - August 16, 2007 - Merscom announced today it is forging a partnership with Reflexive Entertainment to release Monarch: The Butterfly King in retail stores in both North America and Europe, including Germany and Eastern Europe. Part of Reflexive's highly successful line of match-three puzzle games, Monarch: The Butterfly King is scheduled for a Fall 2007 retail release through Merscom's ShadeTree Games label. In a recent review, Gamezebo wrote "The game [Monarch: The Butterfly King] is fun, challenging and hard to put down."

Featuring more than 150 challenging levels on the CD and many more available for download online, unlockable levels in the Secret Garden, as well as two gameplay modes, Monarch: The Butterfly King provides limitless amounts of fun and engagement for players of all ages and skill levels. The game also features a multiplayer "mouse party" feature, where up to eight players can enjoy Monarch: The Butterfly King on a single computer.

"Working together, we give customers new ways to purchase Monarch: The Butterfly King," said Lloyd Melnick, Chief Customer Officer of Merscom. "Now they can buy it at retail as well as online and not only in the US. By the end of the year, this great game will be on shelves in countries as diverse as Germany, Poland and Russia."

"We have been very pleased with the retail distribution that Merscom has been able to achieve with our other brands," said Michael Mei, Business Development Director of Reflexive. "And with worldwide retail availability of Monarch: The Butterfly King, we're hoping to widen our audience and increase our distribution points. Merscom is a critical part of that initiative."

About Merscom

Merscom is a global publisher of computer and video games that distributes games through multiple channels, multiple platforms and multiple revenue models. Merscom's channels include retail distribution in the US and Europe, online sale through major portals worldwide and games on Microsoft® Xbox Live® Arcade. Merscom publishes games from leading casual game developers, including Sandlot Games, Reflexive Entertainment, Absolutist and Pi-Eye Games. Merscom publishes on multiple platforms including PC, console and handheld. Merscom produces entertaining products for gamers of all ages and guarantees all customers a great experience with its "Fun Guarantee." For more information visit www.merscom.com.

About Reflexive Entertainment

Founded in 1997, with one goal in mind-to make great games, Reflexive Entertainment ( www.reflexive-inc.com) is known for its top-selling Ricochet and Big Kahuna casual game franchises (with over 30 million total downloads) and its Xbox 360 downloadable game of the year Wik: Fable of Souls. In addition to developing games, Reflexive has created one of the largest casual game distribution networks in existence with more than 500 affiliates distributing a huge catalog of over 600 games to a rapidly growing audience that downloads millions of games each week.


Wendy Beasley


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