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Mobile startup AppOnboard raises $15m round for instant demos platform

European and Asian expansion now on the cards as lifetime funding hits $35 million

AppOnboard, a startup focused on streaming demos for mobile apps, has raised $15 million in a new funding round.

The new round, which was led by Breakaway Growth Fund, takes the company's lifetime funding to $35 million since it was founded in 2016. Breakaway's Paul Heydon, who was a seed investor in Supercell, will join the board of directors at AppOnboard as part of the deal.

"The entire app store paradigm is about to change dramatically, and AppOnboard is perfectly positioned for this disruption," said Heydon in a statement. "With its patented app demo technology and tools, users will now be able to experience their apps and games on-demand and without an install across various platforms, starting with Google."

Other contributors to the round were Tiller Partners & Rainier Partners, and existing investors Manta Ray Ventures, Runa Capital, Korea Investment Partners, Mirae Asset Management, MTGx, Troy Capital Partners, and 500 Startups.

AppOnboard has offices in Los Angeles, San Francisco and Seattle, but the new funding will accelerate plans to expand into Europe and Asia with offices in London and Seoul.

The company has seen increasing demand for its App Store Demos product and platform, with its client list already including Glu Mobile, FoxNext, Jam City, Game Insight, Huuuge Games, Outfit7, Kongregate and Seriously.

"We live in an era where users expect everything to be on-demand and at their fingertips, whether that is music, film and TV, transportation, food, home services, and more," said AppOnboard CEO Jonathan Zweig.

"Apps are the final piece of digital media that are not currently on-demand, and we are excited to work with partners across the ecosystem to help solve this and power the on-demand revolution with our app demo technology."

"Our vision remains unchanged: that every app and game will be instant and on-demand for users to experience without a download," added COO Bryan Buskas. "We look forward to accelerating our growth with global developers and platform partners like Google to make this a reality for all mobile app users."

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Matthew Handrahan avatar
Matthew Handrahan: Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.
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