MOBILE EDITION OF COLIN MCRAE RALLY 2005™ GOES LIVE ACROSS EUROPEAN NETWORKS
Digital Bridges Launches 1stBranded ‘Connected’ Mobile Racer
London, 20th October 2004 - The dbigames publishing unit of Digital Bridges, a world leader in the creation and distribution of mobile entertainment solutions, and Codemasters today announced the launch of the mobile phone edition of Colin McRae Rally 2005TM. The 2005 edition of mobile's most exhilarating rally racer will also be the first branded "connected" mobile racing game in the market, with users able to re-connect to the network from within the game to post high scores, view high score tables, enter tournaments, and even download a friend's performance and race against the friend's "shadow" within the game.
The Colin McRae Rally franchise is the benchmark for rally videogaming, a benchmark that the mobile version of Colin McRae Rally 2005TM lives up to by giving players the chance to race as Colin McRae in the Subaru Impreza WRX. The game, which sports both behind-the-car and dashboard viewpoints, reproduces the thrills of four different rally courses (set in Britain, Spain, Sweden and Australia), complete with full 3D graphics and variable weather conditions.
Using Digital Bridges' "Connected Gaming" technology, players of Colin McRae Rally 2005TM can upload and download "ghost racers" to compete against. Rally drivers can then potentially beat and record a global best time, which they can then add to the rally times leader board featured on the mobile game's companion website.
Developed by iomo Ltd., the game's courses are packed with hairpins, chicanes and challenging terrains. Players can enjoy three different game modes, including Championship/Career, Quick Race and 2-Player Head to Head. dbigames will publish and distribute the downloadable game across its various European distribution channels, including wireless network operators, retail, interactive television, and web portals.
Paul Maglione, SVP of Publishing & Marketing for Digital Bridges said: "Our UNITY platform is driving the next stage of development in mobile gaming. Through "connected gaming", the user connects back to the UNITY server from within a game to download further features, in this case enabling players to post high scores or download and then race against a friend's best performance. Connected gaming is the multi-player gaming of today, and we are delighted to be showcasing it in the context of one of the greatest videogame franchises ever."
About Digital Bridges
Founded in 1998, Digital Bridges is a world leader in the creation and distribution of mobile entertainment solutions. An industry pioneer, Digital Bridges provides the best in mobile entertainment to a global distribution network of operators, portals, retailers, interactive TV channels and other e-commerce outlets, representing over 410 million subscribers worldwide. The company possesses a unique combination of mobile technology, development and publishing expertise, and works with many of the world's leading media and entertainment brands including Crash BandicootTM, RollerballTM, RobocopTM, The Pink PantherTM, PlatoonTM, The Fast and the FuriousTM, Weakest Link, Space Invaders®, EA SPORTSTM FIFA Football 2004 Mobile International Edition and EA SPORTSTM Tiger Woods PGA TOUR® 2004. UNITY, the company's best-in-class technology platform, supports all current and future mobile standards, protocols, technologies and operating systems. Digital Bridges' investors include Apax Partners, Argo Global Capital and Openwave Systems Inc. Digital
Bridges has its commercial and publishing headquarters in London, with technology & production divisions in Dunfermline, Scotland, as well as sales offices in Paris and New York.
For more information, please call +44 (0)20 7901 1760 or visit us at our corporate site www.digitalbridges.com , our games publishing site www.dbigames.com or our mobile games retail packs site www.dbiplay.com
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, the Club Football range and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains European operations in Germany, France, Spain, and Benelux. The company has its US headquarters in New York. More information about the company and its products is available online at http://www.codemasters.com
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