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Mobage drives revenue and profit growth for DeNA

Japanese publisher reports revenue and profit growth in second quarter results

The growing popularity of DeNA's Mobage platform drove revenue and profit growth in the company's second financial quarter results.

For the three-month period ending September 30 2011 DeNA posted revenue of ¥34.6 billion ($442.7 million/£276.8 million), up 28 per cent from the same period last year. Net profit was ¥8.1 billion ($103.6 million/£64.8 million), a year-on-year increase of 7 per cent.

Social media accounted for ¥30.9 billion of total revenue, with ¥27.8 billion coming directly from games.

DeNA expanded aggressively during the second quarter, acquiring new studios in Chile and Vietnam, and opening an office in Singapore.

It also rolled out its mobile-social platform Mobage into English speaking countries. Mobage now has 32 million registered users, an increase of 11 million users from the same quarter last year.

The financial report states the expansion of Mobage's game portfolio as one of the key objectives for the third quarter. DeNA has recently signed content deals with Square Enix and Namco Bandai, as well as starting a dedicated social gaming studio with Grasshopper Manufacture.

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Matthew Handrahan


Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.