Minute To Win It

Cincinnati, Ohio – October 20, 2010 – Video game publisher Zoo Entertainment, Inc (NASDAQ: ZOOG) today announced that Minute to Win It, based on NBC’s hit game show sensation, will be available in November 2010 for the Nintendo Wii ^TM and DS systems. Led by All-American chef and TV personality Guy Fieri, who provides voiceovers for the game, players will tackle unique challenges and compete to win the (virtual) grand prize of $1,000,000. Minute to Win it is licensed through NBC Universal Television Consumer Products Group.

“Minute to Win It is the perfect game show to bring to the video gaming realm and we are very excited for Minute To Win It Wii to reach homes across the nation,” said Craig Plestis, Executive Producer of Minute to Win it. “This show has not only caught on across America but has been voted the best game show in the world in Cannes. We are looking forward to this Wii game becoming a hit in America as well as around the world.”

In Minute to Win It, players compete in a series of simple, yet nerve-wracking 60-second challenges with household items for a shot to win each round. As the money increases, so does the level of difficulty, and the adrenaline! To add even more intensity to the fast and furious competition, the Wii version of Minute to Win It is compatible with the Wii Balance Board. Featuring both Solo and Multiplayer modes, full character customization is also included to immerse players in the gameplay experience. With 36 fun and exciting challenges randomly selected to create each 10-round battle, there is never a dull moment, making Minute to Win It the ultimate party game for all ages.

Minute to Win It is rated E, and is scheduled for release November 2010 for the Wii ^TM system and Nintendo DS at an MSRP of $29.99. For press assets, please visit the following link:

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game-show, strategy and action-adventure, among others.

Zoo’s software is developed for all major consoles, handheld gaming devices, PCs, and mobile and smart-phone devices as well as the emerging ‘connected services.’ Rather than depending on a relatively limited number of “blockbuster” titles, Zoo publishes a broad stream of titles at compelling values. The Company has a library of approximately 100 games, and targets publishing approximately 50 new games in 2010.

With its innovative content creation site, indiePub Games ( www.indiepubgames.com), Zoo Entertainment is poised to capitalize on opportunities in the emerging and high growth digital entertainment space. indiePub Games is a community of independent game developers and players. Set on fostering the independent gaming community, indiePub Games provides developers with the resources they need to make great games, and gives them an outlet to share their works with a supportive audience. Independent game developers are able to collaborate with the gaming community and ultimately compete for multi-platform publishing contracts. indiePub Games also serves as a destination site for gaming enthusiasts to play the latest in independent games and allows consumers to take an active role in helping independent developers create innovative entertainment software. For more information, please visit www.zoogamesinc.com.

ABOUT NBC UNIVERSAL TELEVISION DVD, MUSIC, AND CONSUMER PRODUCTS GROUP

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

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Media Contacts

Rachel Belinky

Zoo Games

513-824-8297

pr@zoogamesinc.com

Erica Ramirez

Bender/Helper Impact

310-694-3119

erica_ramirez@bhimpact.com