Minute To Win It

Cincinnati, OH – Nov. 2, 2010 – Video game publisher Zoo Entertainment, Inc. (NASDAQ CM: ZOOG) today announced that Minute to Win It is now available for the Nintendo Wii ^TM and DS at retailers nationwide. Based on NBC’s newest family-friendly hit game show sensation, players can compete in a series of deceptively difficult 60-second challenges for a shot to win the grand prize of $1,000,000. Minute to Win it is licensed through NBC Universal Television Consumer Products Group.

Led by All-American chef and TV personality Guy Fieri, Minute to Win It features fast, immersive gameplay for all to enjoy. Featuring both Solo and Multiplayer modes, with 36 adrenaline filled challenges randomly selected to create each 10-round battle, there is never a dull moment. As players progress, they will be met with new twists that heat up the competition, as both money and difficulty also increase.

“With only 60 seconds on the clock and $1,000,000 on the line, Minute to Win It challenges players in a whole new way,” says Mark Seremet, CEO of Zoo Games, Inc. “By offering addictive action, Minute to Win It will provide endless hours of fun and entertainment for the whole family to enjoy together.”

Full character customization is included to immerse players in the gameplay experience. To intensify the pressure, the Wii version of Minute to Win It is compatible with the Wii Balance Board, allowing up to four players to battle at once.

“We’re very excited about Minute to Win It having a permanent place in America’s living rooms,” said Craig Plestis, Executive Producer of Minute to Win It. “There is a great accessibility to our games that has touched everyone from young to old. Now not only can they watch episodes on air but they can also play the game whenever Minute to Win It fever strikes.”

Minute to Win It is rated E for everyone. It is available at retailers nationwide for the Nintendo Wii ^TM for a MSRP of $29.99 and the Nintendo DS for a MSRP of $29.99. For press assets and launch video, please visit the following link: http://bhimpact.gamespress.com/product_page.asp?i=1112

ABOUT ZOO ENTERTAINMENT

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game-show, strategy and action-adventure, among others.

Zoo’s software is developed for all major consoles, handheld gaming devices, PCs, and mobile and smart-phone devices as well as the emerging ‘connected services.’ Rather than depending on a relatively limited number of “blockbuster” titles, Zoo publishes a broad stream of titles at compelling values. The Company has a library of approximately 100 games, and targets publishing approximately 50 new games in 2010.

With its innovative content creation site, indiePub Games ( www.indiepubgames.com), Zoo Entertainment is poised to capitalize on opportunities in the emerging and high growth digital entertainment space. indiePub Games is a community of independent game developers and players. Set on fostering the independent gaming community, indiePub Games provides developers with the resources they need to make great games, and gives them an outlet to share their works with a supportive audience. Independent game developers are able to collaborate with the gaming community and ultimately compete for multi-platform publishing contracts. indiePub Games also serves as a destination site for gaming enthusiasts to play the latest in independent games and allows consumers to take an active role in helping independent developers create innovative entertainment software.

For more information, please visit www.zoogamesinc.com.

ABOUT NBC UNIVERSAL TELEVISION DVD, MUSIC, AND CONSUMER PRODUCTS GROUP

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

###

Media Contacts

Rachel Belinky

Zoo Games

513-824-8297

pr@zoogamesinc.com

Erica Ramirez

Bender/Helper Impact

310-694-3117

Erica_Ramirez@bhimpact.com