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London, 15.12.05 The Skill Gaming site has today re-branded as The new name reflects the player ranking system that regulates competition on the site: users are graded anywhere from 'peasant' to 'king' or 'queen' based on their success at playing casual games.

The re-brand will be supported with substantial platform improvements including a ground-breaking re-engineering of the multiplayer lobby system and an overall site update in early 2006. Furthermore, will host new live tournaments featuring celebrities from the media, sports, and game worlds following the popular Nov '05 tournament with chess grandmaster Nigel Short. users seem to be pleased with the new name, and submitted more than 200 poems celebrating the new brand within 6 hours of the email announcement.

Toby Rowland, Co-Founder of commented: 'It is good to be the'.


About ( is the largest provider of skill games globally with 25 million games played per month. Other skill gaming sites include and draws its users from across Europe and is available in 9 languages and four different currencies. Users compete at cash-enabled casual games including puzzles, word games, online pool, and card games. has exclusive distribution partnerships with premier portals across Europe including,,,,,,,,,, t-online, zylom, and Lycos.



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GamesIndustry International


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