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Midas Interactive flexes its muscles in Los Angeles

May 2005

Midas Interactive is heading out to the E3 show in Los Angeles in May armed with a heavy-weight roster of forthcoming releases.

The Electronics Entertainment Expo, or E3 for short, is the most significant gaming show in the calendar for publishers and Midas Interactive will be taking the opportunity to unveil a raft of new and exciting PlayStation 2 budget titles to the worlds media and key retail customers.

First up is the premiere of a brand new series of military combat PlayStation 2 games under the moniker Stealth Force. The establishment of key gaming brands is a priority for Midas Interactive and, with Stealth Force: The War on Terror, Midas expects to make its mark in the first person shooter genre in a big way.

With a pedigree of publishing outstanding driving games it is no surprise to see two new titles on the starting grid for this year. Golden Age of Racing, from crack UK development studio Brain in a Jar, harks back to the classic late 1960's GP era. This was a time of high horse-power machines with no down-force or technical wizardry. Your success will be down to old fashioned driving skill and nerves of steel.

In Alarm For Cobra 11: Police Pursuit, Midas Interactive have a creditable challenge to the leading console driving games where high speeds and spectacular action are all the rage. Where Alarm For Cobra 11 wins the race is in its combination of arcade racing action with a cops and robbers storyline where stopping the criminals invariably means breaking the law in the process.

For sports fans Midas will be showcasing Alpine Skiing and Black Market Bowling. Both introduce new genres to the PlayStation 2 format and are sure to attract crowds round the demonstration pods with their depth and realism of gameplay.

Last, but certainly not least, Midas will give a public airing to its awesome third person adventure Masters of the Universe He-Man: Defender of Grayskull. Making their debut on next generation consoles He-Man and his allies and adversaries including Battle Cat, Skeletor and Beastman have never looked so good.

There can be no doubt that the hordes will be queuing up to see the iconic hero proclaiming that they too have the power!

The Midas Interactive stand can be found in the West Hall number 2800. Sales and product acquisition staff will be on hand to help interested parties.

For further information please contact:

Sam Collins, Midas Interactive Entertainment

Tel: (01279) 858 000, Fax: (01279) 508 841

About Midas Interactive

Midas Interactive, based at Hertfordshire in the United Kingdom, was established in 1998 and is a leading European publisher and developer of video games for all major gaming platforms, including PlayStation 1 PlayStation 2, PC CD-Rom, X Box, mobile phones and hand held computers.

Midas Interactive have established market leading budget ranges on the major console formats. For all ranges the strategy is to offer the best possible value for money in the market place and have the widest possible market appeal. Recent hits include Rollercoaster World, Pacific Warriors II and International Cue Club, which reached No.1 in the PlayStation 2 budget chart.

The Midas Interactive formula works with total PlayStation sales exceeding 7 million units in Europe alone. The future for Midas Interactive is to grow and improve the current ranges while ensuring that the demands of the next generation of gaming platforms is met.

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