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Microsoft Confirms Support For EIEF06

Major Sponsor confirmed for Edinburgh in August

Friday 30 June 2006/...Microsoft has today been confirmed as a major sponsor of the annual Edinburgh Interactive Entertainment Festival (EIEF06), joining stakeholders Sony, Nintendo, Future and Scottish Enterprise.

Microsoft, world leader in international computer software technology, has confirmed its support of the industry for a fourth year by becoming an official sponsor of the 2006 Festival. EIEF traditionally provides a unique platform for industry thought leaders and luminaries to explore the cultural future of interactive entertainment.

Stephen McGill, Head of Xbox UK Marketing, Microsoft, said: "EIEF is an important event in the UK video games calendar and we are delighted to be participating for a fourth year. EIEF is both entertaining and informative and, what we particularly like, is that the festival focuses on the future of the interactive entertainment industry and how we, as an industry, can shape that future."

Chris Deering, EIEF06 Chairman, said: "The presence of Microsoft with the Xbox brand is an important part of the Edinburgh Festival. Microsoft has been a staunch supporter of EIEF since its inception and always brings a new and exciting element to the event."

The Edinburgh Interactive Entertainment Festival (EIEF) celebrates the best of the interactive entertainment industry and creates an environment where the development and publishing community can celebrate the latest creative milestones and look to future innovations. It is managed by a committee drawn from all areas of the industry including publishers, developers and the two industry trade bodies: The Independent Games Developers Association (TIGA) - www.tiga.org and the Entertainment and Leisure Software Publishers Association (ELSPA) - www.elspa.com.

The EIEF06 program of events consists of:

  • Two days of conference sessions - The Conference will take place at the Royal College of Physicians on 21st August and at the Odeon, Lothian Road on 22nd August
  • Game Screenings - Offering members of the public a chance to get up close with the creators of some of the leading video games at the Odeon, Lothian Road - 22nd August
  • Edge Award - Key industry figures will gather at the Jam House for the annual Edge Award and networking party - 21st August

Visit the official website at www.eief.co.uk


About EIEF06
The Edinburgh Interactive Entertainment Festival EIEF) is managed by a committee drawn from all areas of the industry, including publishers, developers and the two industry trade bodies; The Independent Game Developers Association (TIGA) www.tiga.org and the Entertainment & Leisure Software Publishers Association (ELSPA) www.elspa.com.

About ELSPA
ELSPA (The Entertainment & Leisure Software Publishers Association) was founded in 1989 to establish a specific and collective identity for the computer and video games industry. Membership includes almost all companies concerned with the publishing and distribution of interactive leisure software in the UK. ELSPA's activities include: Official Chart and Industry Reports, Anti-Piracy UK and EU, PR and Communication, and Government Lobbying. More information all these activities can be found at http://www.elspa.com.

About TIGA
TIGA (The Independent Game Developers Association)is the trade association which represents the business,commercial and political interests of game developers.Its members are both independent and in-house studios of companies producing for games consoles, PC handheld, and mobile and iTV games. TIGA aims to benefit its members' businesses and creative interests by encouraging a better climate for investment in games, best business practice, dialogue and favourable terms with publishers and by lobbying for government support to the industry. www.tiga.org
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