Skip to main content
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Michael Crigler appointment

Joins Scaleform to head up North American sales.


GREENBELT, MD Nov 16th, 2010– Scaleform® Corporation(Scaleform), the leading provider of Flash®-based middleware and user interface (UI) solutions for the videogame and consumer electronic industries, today announced the hiring of Michael Crigler, a highly experienced industry veteran formerly with Image Metrics, Havok and Criterion, as the Director of North American Sales. Crigler will be responsible for all aspects of product sales and account management for the region, and will assist in the early 2011 release of the highly anticipated GFx 4.0, which contains significant performance improvements and mobile compatibility for iOS (iPad, iPhone, iPod Touch) and Android devices.

“I am excited to join the dynamic and driven team at Scaleform,” said Crigler of his recent move. “With over 700 titles now shipped using Scaleform technology, I have admired their impressive growth in recent years and look forward to accelerating that success with the upcoming launch of GFx 4.0.”

“The performance improvements and new mobile device compatibility of GFx 4.0 will open up a variety of exciting and important sales channels for Scaleform,” said Brendan Iribe, cofounder, president and CEO of Scaleform. “We’re extremely happy to have someone of Michael’s caliber and experience leading our sales efforts for GFx 4.0 and beyond. He brings just the right balance of professionalism and personality with a genuine interest in cutting edge digital entertainment development”

Crigler comes to Scaleform from Image Metrics, where he led their sales and marketing efforts. Prior to Image Metrics, Crigler held senior sales positions at both Havok, a subsidiary of Intel Corporation, and Criterion, a division of Electronic Arts. Crigler will be based in Austin, Texas making it easy to serve both East and West Coast developers


About Scaleform Corporation

Scaleform is the leading provider of user interface software for the videogame and consumer electronic industries. Scaleform GFx enables developers to leverage the power of the Adobe® Flash® tool set and to streamline the creation of highly immersive user interface elements such as hardware-accelerated 3D game menus, HUDs, animated textures, in-game videos and mini-games.

Used across all major platforms in 700+ games ranging from AAA to casual titles, the artist-driven Scaleform GFx has grown to include a complete Flash UI toolkit and framework, memory and performance analyzers, and add-ons for Flash video and IME for Asian chat. For more information, visit

© 2010. Scaleform Corp. “Scaleform” and “GFx” are registered trademarks of Scaleform Corp. All other trademarks are property of their respective owner(s).  

Read this next avatar GamesIndustry International is the world's leading games industry website, incorporating and