The advisory committee of the Marketing Interactive 06 conference has announced the formation of a new trade organisation which will aim to support marketers and associated professionals in seizing new opportunities within the industry.
The Association of Electronic Interactive Marketers (AEIM) has been established and will be led by founding members of the advisory committee, as well as additional industry marketing and business professionals.
Bill Nielsen, Microsoft's senior director of global partnerships for Xbox, commented: "After years of unparalleled growth, the electronic interactive entertainment industry has faced its future without a professional organization for its marketing leaders. We are thrilled that we now have one that will be led by some of this industry's most committed and successful marketers."
As a direct result of the immense support gained within the industry, the MI6 conference - featuring the inaugural Senet Awards for game marketing - has been expanded to include additional speakers and sponsors.
David Anderson of Activision, Sega's Scott A. Steinberg and Play's Saneel Radia will be joining the conference as speakers, with additional support from companies including THQ, MTV Networks/Spike TV, Future US, Ziff Davis and Stephen Arnold Music.
Further information on the MI6 conference sessions, workshop and keynote speakers, and details of the Senet Awards can be found by visiting the conference website.