Metal Gear Solid: Peace Walker

Featured in Uniqlo T-shirt program.

News by GamesIndustry International Contributor

Published on May 11, 2010

El Segundo, Calif. - May 11, 2010 - The worlds of gaming and fashion collide as Konami Digital Entertainment, Inc. announced a partnership with Japanese clothing retailer UNIQLO Co., Ltd. to produce an exclusive collection of limited edition t-shirts inspired by the upcoming METAL GEAR SOLID®: PEACE WALKER for the PSP® (PlayStation®Portable) system. The line is the latest from UNIQLO USA's UT (UNIQLO T-shirt) Project, which consists of limited edition collections of t-shirts designed by renowned artists, designers, photographers and musicians, created to allow people to express themselves through fashion and wear what they love. The two companies previously collaborated in 2008 on a collection of METAL GEAR SOLID®4: GUNS OF THE PATRIOTS t-shirts.

"Our partnership with UNIQLO Co., Ltd. to create a limited edition t-shirt line for the highly anticipated release of METAL GEAR SOLID: PEACE WALKER will give fans and fashionistas the opportunity to showcase their adoration of the iconic Metal Gear franchise," said Shinji Hirano, President of Konami Digital Entertainment Inc. "As a follow up to the 2008 limited edition t-shirt collaboration for METAL GEAR SOLID 4: GUNS OF THE PATRIOTS, we suspect the 2010 limited edition line will be a coveted and celebrated style, which is another reason we are so thrilled to partner with them."

The collection will feature 10 exclusive t-shirt designs displaying images and themes from the upcoming game and will be available in all UNIQLO USA stores and online beginning June 11, 2010. Each t-shirt will also come with a special code that, when entered, will give fans access to both the same t-shirt of purchase as well as a soldier in the game. With the new line, fans will once again be able to show their METAL GEAR SOLID® love as they anxiously await the latest release in the best-selling franchise.

To celebrate the launch of the collection, Mr. Hideo Kojima, the man behind the highly-acclaimed METAL GEAR SOLID series, will be greeting fans and signing autographs at the UNIQLO USA's Global Flagship store in New York City on June 11, 2010 from 12:00 PM to 2:00 PM. Additionally, UNIQLO will be giving away prizes such as a Sony PSP entertainment pack bundle, collector's edition software, copies of the Artbook, and coversheets of the game.

About METAL GEAR SOLID: PEACE WALKER

Developed by Mr. Hideo Kojima - the mastermind behind the most successful video game tactical-espionage series of all time - METAL GEAR SOLID: PEACE WALKER picks up where METAL GEAR SOLID®3 for the PlayStation®2 computer entertainment system leaves off as players take control of the legendary soldier Naked Snake. Taking place in 1974, the game features original game design, story, and scenario by Mr. Hideo Kojima. Scheduled to launch on June 8, 2010, the game takes the series in an exciting new direction with its incredible visuals and its unique new game system designed specifically with the PSP® (PlayStation®Portable) system in mind.

METAL GEAR SOLID: PEACE WALKER is developed exclusively for the PSP (PlayStation Portable) system. For more information, please visit: www.konami.com.

About Konami

Konami is a leading developer, publisher and manufacturer of electronic entertainment properties and traditional trading card games. Konami's software titles include the popular franchises Metal Gear Solid, Silent Hill, DanceDanceRevolution and Castlevania, among other top sellers. Konami is also the manufacturer of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 22 billion cards worldwide. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, and Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at www.konami.com.

About UNIQLO

Clothing says a lot, but you can say it better. UNIQLO designs, manufactures, markets and sells casual wear that can be worn by anyone, any day. Rather than dictate a look, UNIQL provides people everywhere with the piece they need to create their own style. And style comes from within, which is why the UNIQLO logo is nearly invisible, tucked away inside the garment. This concept, along with an unwavering focus on quality and value, has guided UNIQLO's actions since the establishment of its first store in 1984 Hiroshima, Japan. Today UNIQLO has grown to over 760 UNIQLO stores worldwide and is household name in Japan. From t-shirts and sweaters to denim, outerwear and trend items, all of our clothes are made according to exacting Japanese standards for quality and come in an astonishing variety of colors and styles. UNIQLO is committed to providing customers with true excellence and innovation in casual wear, from the design and functionality to the fit and color choices. As a company, UNIQLO controls every stage of the creation of its products-from the fabric used to the stringent production control program at the factory and finally to the display at the store. We use the world's best resources to give customers something better every time. UNIQLO is a brand of FAST RETAILING and among the top 10 specialty apparel retailers in the world. Other group companies include Theory in the U.S., COMPTOIR DES COTONNIERS and Princesse tam.tam in France, and g.u., CABIN, ONE ZONE, FOOT PARK, VIEW COMPANY and ASPESI in Japan. For more information, visit www.uniqlo.com or www.fastretailing.com.

About UNIQLO

Clothing says a lot, but you can say it better. UNIQLO designs, manufactures, markets and sells casual wear that can be worn by anyone, any day. Rather than dictate a look, UNIQLO provides people everywhere with the piece they need to create their own style. And style comes from within, which is why the UNIQLO logo is nearly invisible, tucked away inside the garment.

This concept, along with an unwavering focus on quality and value, has guided UNIQLO's actions since the establishment of its first store in 1984 Hiroshima, Japan. Today UNIQLO has grown to over 900 UNIQLO stores worldwide and is a household name in Japan.

From t-shirts and sweaters to denim, outerwear and trend items, all of our clothes are made according to exacting Japanese standards for quality and come in an astonishing variety of colors and styles. UNIQLO is committed to providing customers with true excellence and innovation in casual wear, from the design and functionality to the fit and color choices. As a company, UNIQLO controls every stage of the creation of its products-from the fabric used to the stringent production control program at the factory and finally to the display at the store. We use the world's best resources to give customers something better every time.

UNIQLO is a brand of FAST RETAILING and among the top 5 specialty apparel retailers in the world. Other brands include Theory, COMPTOIR DES COTONNIERS, Princesse tam.tam, g.u and etc. For more information, visit www.uniqlo.com or www.fastretailing.com.

###

KONAMI is a registered trademark of KONAMI CORPORATION.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Media Contacts:

UNIQLO

Rebecca Goodman rgoodman@greatpress.com

Paul Wilmot Communications

581 Sixth Avenue, 2nd Floor, New York, NY 10011

T: 212.206.7447

Konami Digital Entertainment

Jay Boor

310-220-8100