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Merscom/Lifetime Networks deal

Four PC/iPhone casual games to be based on cable network's shows.


CHAPEL HILL, NC - February 10, 2009 - Merscom and Lifetime Networks are partnering to produce four new casual games that are based on Lifetime's original programming content. The agreement includes the production of two hidden object adventure PC casual games, a downloadable PC simulation game and a game created exclusively for the iPhone. Merscom made the announcement today at the Casual Connect Conference in Hamburg, Germany.

As one of the top-rated basic cable networks in the U.S., Lifetime boasts a rich user-friendly experience with its complementary website myLifetime.com. MyLifetime.com provides visitors with current programming information, behind the scenes exclusives and social opportunities ranging from discussion groups to casual gaming.

With this agreement, Merscom will create new experiences adding to myLifetime.com's already existing base of popular casual game titles. These new games will further extend the presence of Lifetime's successful brand to those community members who enjoy casual gaming.

Previously, Merscom and Lifetime collaborated on a hidden object game created in association with the Network's original series, Blood Ties. This vampire-themed TV series drew a strong following online through streamed episodes and built an even stronger base of players with its hidden object game of the same title. The Blood Ties hidden object game was successful in leveraging the television series into a game that was enjoyed not only by fans of the show, but also the broader casual games market. A top seller in both the United States and Europe, the Blood Ties game sold nearly 100,000 units in 2008.

'We are truly excited about the opportunity to work with Lifetime again,' stated Lloyd Melnick, Chief Customer Officer at Merscom, 'There is no major media company with a better understanding of our target demographic than Lifetime and our previous association confirms that. We understand that women are huge consumers of media, especially when it comes to casual gaming.'

Said Kris Soumas, Head of Lifetime Games Studio: 'As the leading women's TV channel, we're looking for games that are compatible with our programming and provide further interaction for our audience. The games that we are creating with Merscom will allow players to engage on the format they prefer whether that be on a PC or iPhone.'

About Merscom

Merscom is a global publisher of mass market computer and video games that distributes games through multiple channels, multiple platforms and multiple revenue models. Merscom's channels include retail distribution in the US and Europe, online sale through major portals worldwide and games on Microsoft' Xbox Live' Arcade. Merscom publishes games from leading casual game developers, including Media Art, Reflexive Entertainment, Gunnar Games and Elefun. Merscom produces entertaining products for gamers of all ages and guarantees all customers a great experience. For more information, visit www.merscom.com.

About Lifetime Networks

Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of the Hearst Corporation and The Walt Disney Company. Lifetime Games is presently the top content section on myLifetime.com and downloadable game sales on myLifetime.com continue to see substantial growth.



Lloyd Melnick  


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