Mercury Games and Ertain set to paint the town red
"Mercury Games is accomplished at adapting Japanese games for western markets" says Ertain BV's COO.
LONDON, 19th September 2007
Fast Growing UK publisher, Mercury Games today announces that its partnership with Japanese publisher Ertain is set to be a huge success thanks to the forecasted sensation of Paint by DS. Mercury Games is intending to ship 60,000 units of Paint by DS across Europe and Australia.
Mercury Games and Ertain teamed up to bring the Zen series to the western market. The series has been developed for the busy, modern urbanite to aid relaxation. The Zen series does not contain any violence or competitive elements in is games.
Mercury Games have been able to completely westernise the game, through marketing and packaging. Paint by DS has already been featured in Official Nintendo Magazine's "Hot 100; the games you must own over the next six months" despite not having been released yet.
Tomo Ohno, Chief Operating Officer, Ertain BV: "The expected success of Paint by DS and the rest of The Zen Games series is evidence that Mercury Games is effective at dealing with Japanese products and companies. Ertain is delighted with the work that Mercury Games has put into westernising the Zen series and we look forward to bringing more games to Europe through our partnership with Mercury Games."
ENDS
Notes to the Editor
About The Zen Series
The Zen series of games have been developed for the busy, modern urbanite to aid relaxation. This series of lifestyle games do not contain any violence or competitive elements. Zen games are co -published by Mercury Games and Ertain. Experience the spirit of Zen.
About Mercury Games
Mercury Games was set up in 2005 as a video games publisher and has sold over one million units worldwide of the Crazy Frog franchise.
Mercury Games publishes games across all platforms including licensed and original IP products for PC, Nintendo DS and Wii, Sony PS2, PSP and PSN, and Microsoft Xbox Live Arcade.
Mercury Games currently operates two additional brands, Turtle Games which publishes games for the children's market and The Zen Series , which it co-publishes with Japanese videogame company Ertain, consisting of relaxing, non-violent and non-competitive lifestyle games.
Mercury Games are based in central London.
For more information on Mercury Games visit, www.mercurygames.com
Press contact:
Jayne Curtis, PR Manager
Jayne.curtis@mercurygames.com
+44 (0)20 7833 3524
+44 (0)7930 957 183
Why not register with the dedicated press area of Mercury Games' website ( http://press.mercurygames.com), to receive news from Mercury Games as it happens.
About Ertain
Ertain is a publisher of video games from Japan, focusing on handheld consoles. It was incorporated in 2005 and now employs more than 45 people. Ertain is also developing next generation consoles and online games for PCs. Ertain has firmly established itself in Japan with a range of innovative products. It is now expanding into Western markets with a new European division, Ertain BV in Netherlands.
For more information on:
Ertain BV visit, www.ertain.com/en/
Ertain Japan visit, www.ertain.com/ja