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MediaSpike raises $5.2m for in-game product placement

Company continues to develop services for social and mobile games

Product placement specialist MediaSpike has raised $5.2 million in series A funding from CMEA Capital, Google Ventures, 500 Startups and Raptor Capital.

The cash will be used to develop MediaSpike's produce placement platform for mobile and social games as well as recruit more people to the team.

MediaSpike's services can be integrated with Unity, Flash, iOS and more, and is already being used by Tetris Online, Bigpoint Games, Big Blue Bubble and Meez. The company claims to be reaching over 20 million monthly unique users.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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