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Maxmedia to Produce Feature Animation Adaptation of Xbox 360 Video Game, “Kameo: Elements of Power”

Sunmin Park to adapt and direct “Kameo: Elements of Power” for the silver screen.

REDMOND, Wash., and LOS ANGELES - Nov. 8, 2005 - Microsoft Corp. and Maxmedia today announced that the Santa Monica, Calif.-based production company will develop an animated feature adaptation of the upcoming Xbox 360TM video game, "KameoTM: Elements of PowerTM." Sunmin Park will adapt the video game for the screen version, as well as direct. Park recently produced, co-wrote and directed the English version of "Sky Blue," a multilayered, composite, digital animation feature in high definition. The film premiered at the 2004 Sundance Film Festival and went on to screen at film festivals in Venice, London, Tokyo and other cities around the world. Park's producing credits also include "The Others," starring Nicole Kidman and directed by Alejandro Amenábar, and Chen Kaige's "The Emperor and the Assassin," starring Gong Li.

"Kameo: Elements of Power," the broad-appeal, fantasy action-adventure title being developed by Rare Ltd., will be released this holiday season by Microsoft Game Studios exclusively for the revolutionary next-generation Xbox 360 video game and entertainment system. In "Kameo: Elements of Power," as a young Elf, Kameo must master her new ability to transform into mystical warriors and harness their powers to save her people from Thorn, the evil Troll king. Production for the animated adaptation will begin in 2006.

"Rare has created an incredible game experience in 'Kameo: Elements of Power' with a rich and compelling storyline, unique warriors, and engaging gameplay. We are excited to see the world of Kameo come to life on the silver screen through the work of Sunmin Park and Maxmedia," said Peter Moore, corporate vice president of Worldwide Marketing and Publishing at Xbox.

"Rare and Microsoft have developed a stunning broad-appeal game, and I am thrilled to take the origins of 'Kameo: Elements of Power' from Xbox 360 to a new level of cinematic experience," Park said.

The animated feature based on "Kameo: Elements of Power" is a Maxmedia production and will be produced by Jungmin Ethan Park and Sunmin Park.

About Maxmedia

Maxmedia is a unique synthesis of film production, distribution and media strategies with projects shooting and in development in numerous countries around the globe including Japan, Spain, Bolivia, the United Kingdom, Mali and China, working with renowned filmmakers like Alejandro Amenábar, Julio Medem and Katsuhiro Otomo.

About Xbox 360

Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live® online gaming service, and unique digital entertainment experiences that revolve around you. The system will launch this holiday season in Europe, Japan and North America, to be followed by availability in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006.

About Rare Studios

United Kingdom-based Rare, one of the world's leading video game developers, was founded in 1985 by Chris and Tim Stamper. Rare has been the mastermind behind some of the most popular video games in history, including such global multimillion sellers as "GoldenEye 007" and "Perfect Dark®."

About Microsoft Game Studios

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox® and Xbox 360 video game systems, the Windows® operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (, including such franchises as "Age of Empires®," "Flight Simulator" and "Zoo Tycoon®;" Xbox and Xbox 360 (, including such games as the upcoming "Gears of War" and franchises such as "Halo®," "Fable®," "Project Gotham Racing®" and "Forza MotorsportTM"; and MSN® Games (, the official games channel for the MSN network and home to such hits as "Bejeweled" and "Hexic®."

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Microsoft, Xbox 360, Kameo, Elements of Power, Xbox Live, Perfect Dark, Xbox, Windows, Age of Empires, Zoo Tycoon, Halo, Fable, Project Gotham Racing, Forza Motorsport, MSN, Hexic and Rare are either registered trademarks or trademarks of Microsoft Corp. or Rare Limited in the United States and/or other countries.

Rare Limited is a subsidiary of Microsoft Corp.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft® Web page at on Microsoft's corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft's Rapid Response Team or other appropriate contacts listed at

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